8 Ways to Persuade with Social Proof: Get Instant Buy-In!
Ever wonder how some ideas effortlessly gain traction while others fall flat? The secret often lies in social proof. In this video, we reveal 8 powerful ways you can leverage the psychology of social proof to dramatically boost your verbal persuasion. Learn how to recruit unwavering support, build instant credibility, and get everyone on board with your message!
Watching this video is worth 1 Management Courses CPD Point*.
🔎 See below for details
Influencing and Persuading
This video is part of course module number 2.6.2
Program 2: Manager as Communicator
Course 6: Influencing and Persuading
Section 2: Verbal Influence and Persuasion
Other videos in this section include:
🎬 Rhetoric: The Golden Key to Verbal Persuasion https://youtu.be/dKXeNijTCtE
🎬 Persuasive Language: How to Influence with the Words You Choose https://youtu.be/NIzb-JkLHJ4
🎬 Help them Persuade Themselves: the Influence of Questions https://youtu.be/_iVrYapVmYE
🎬 How to Win an Argument https://youtu.be/jajwIEvJ-ks
🎬 How to Get Someone to Help you or Do You a Favor https://youtu.be/3IoDTWY7g7s
🎬 How to Change Someone’s Mind https://youtu.be/TTusOjf9YdY
🎬 Forgiveness: How to Get Forgiven https://youtu.be/ZZVQazpxu-U
= = LESSON NOTES = =
How to draw on other people’s support when speaking or writing about your ideas, proposals, or requests:
– In Passing
– Reported Opinions
– Reported Actions
– Case Studies
– Formal Uses
– Weight of Numbers
– Invoking Power
– Invoking Common Knowledge
= = RECOMMENDED EXERCISE = =
1. Notice how people use social proof in your day-to-day work life. What impact do their questions have? (2 MC CPD Points)
2. Make more use of social proof in your day-to-day work life. What impact do their questions have? (2 MC CPD Points)
= = DOWNLOADS = =
Free Resources
🧰 CPD Tools – https://gum.co/MC-CPD
Paid resources
🧳 Management Courses Onboarding Kit – https://gum.co/MC-ObK ($3)
= = RECOMMENDED READING = =
📖 My own book on Influence (introductory level)
– How to Influence in Any Situation (Brilliant Influence 2nd Ed) https://geni.us/dAS7
📖 Excellent books at a more advanced level
– Influence: Science and Practice (a classic) https://geni.us/DIX0kFL
– Influencer: The New Science of Leading Change https://geni.us/3nBJM
– The Influence Agenda (for Stakeholder Engagement) https://geni.us/InfAg
– Methods of Persuasion https://geni.us/EVYP
– Presuasion https://geni.us/aBZo0XO
– 5 Paths to Persuasion https://geni.us/Vg2vB
⭕️ Links to our book recommendations are affiliated through Amazon
Managers Need a Basic set of kit to do your job well. Here are my top recommendations: https://kit.co/MikeClayton/manager-s-work-kit (the links are affiliated)
= = MANAGEMENT COURSES CONTINUING PROFESSIONAL DEVELOPMENT (CPD) POINTS = =
You can record your Management Courses CPD points on our free, downloadable CPD record log.
📓 Download it at: https://gum.co/MC-CPD
Each video has two levels of MC CPD points. For this video:
– If you simply watched the video, record 1 MC CPD point
– If you also carried out all of the recommended exercises, score a total of 5 MC CPD points
00:00 – Social Proof
00:56 – In Passing
01:06 – Reported Opinions and Reported Actions
01:43 – Case Studies
01:54 – Formal Uses
02:23 – Weight of Numbers
02:47 – Invoking Power
03:22 – Invoking Common Knowledge
03:38 – Caution!
04:19 – Closing Remarks on persuasion by Social Proof
#VerbalInfluence #ManagementCourses #SocialProof
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