Lesson notes, exercises, downloads, and recommended reading are below the video. On mobile, the video will rescale when you play it.


Abraham Maslow and the Hierarchy of Needs – Content Model of Motivation

Abraham Maslow’ Hierarchy of Needs is possibly the best known model of motivation. As a motivation theory, the hierarchy of needs is useful, but probably over-used.

But, it’s an important motivation model to know and understand, so, we’ll go through it in this video.

Watching this video is worth 3 Management Courses CPD Points*.
(See below for more details)

This video is part of course module number 3.7.2
Program 3: Managing and Leading Individuals
Course 7: Motivation
Section 2: Process Models of Motivation

Primary videos that precede this video include:
– Introduction to Motivation https://youtu.be/hbPGqPLv2s4
– The Fundamentals of Motivation https://youtu.be/IVjnAZ-8-dY
The Main Process Models of Motivation
– Elton Mayo and the Hawthorne Experiment https://youtu.be/jRMO43s5NGY
– Victor Vroom and Expectancy Theory https://youtu.be/WDgF7Avijlc
– John Stacy Adams and Equity Theory https://youtu.be/ksnCw96vg7M
– Douglas McGregor and Theory X & Theory Y https://youtu.be/fS5iqEf1Azs

Primary videos that follow this video include:
Content (or needs) Models of Motivation
– Abraham Maslow and The Hierarchy of Needs https://youtu.be/gz5zNx3KnrE
– Clayton Alderfer and ERG Theory https://youtu.be/a01zosRYGnk
– Frederick Herzberg and Two Factor Theory https://youtu.be/f_qyDfZYfXQ
– David McClelland and Three Motivational Needs Theory https://youtu.be/jxNhGE3gPcA

LESSON NOTES
============
Abraham Maslow was a humanist psychologist. His hierarchy of needs model is very much consistent with Douglas McGregor’s Theory Y (so do take a look at that video if you’ve not seen it: https://youtu.be/fS5iqEf1Azs).

Maslow suggested we have a set of needs that he arranged in a hierarchy from the most basic biological needs up to the need to be the best person we can be – which he called ‘self-actualization’. In the video we use a five-level version of his hierarchy of needs:
– Physiological needs
– Safety and security needs
– Social and belonging needs
– Esteem needs – esteem of others and self-esteem
– Self-actualization

There are issues, which we discuss, with this model. But, later theories do hark back to this one.

RECOMMENDED EXERCISE
======================
1. If you have not yet watched our video on Douglas McGregor’s Theory X and Theory Y, please do so. (1 MC CPD Point)
2. How does this video relate to the McGregor video? (1 MC CPD Point)
3. How well does Maslow’shierarchy of needs fit with your own personal sense of what motivates you? What works well for you – and what issues do you have with the model? (2 MC CPD Points)
4. Now think about how well this model seems to account for the behaviors of the people who work for and with you. Reflect on what your own experiences and make notes in your journal, notebook, or workbook. (2 MC CPD Points)
5. As a manager, how can you use your understanding of Maslow’s hierarchy of needs to help ensure your colleagues and team members remain well-motivated? Make notes in your journal, notebook, or workbook. (2 MC CPD Points)

DOWNLOADS
===========
Free Resources
– CPD Tools – https://gum.co/MC-CPD
Paid resources
– Management Courses Onboarding Kit – https://gum.co/MC-ObK ($3)

RECOMMENDED READING
=====================
For a solid introduction to motivation:
– HBR Guide to Motivating People https://geni.us/sO2IKgn

The best of modern thinking on motivation, in accessible business books. These are all modern classics:
– Drive: The Surprising Truth About What Motivates Us https://geni.us/uq3EBO
– Start With Why: How Great Leaders Inspire Everyone To Take Action https://geni.us/vjErAN
– Lead, Motivate, Engage: How to INSPIRE Your Team to Win at Work https://geni.us/ABkZEx
– Multipliers, Revised and Updated: How the Best Leaders Make Everyone Smart https://geni.us/E39I
– Payoff: The Hidden Logic That Shapes Our Motivations https://geni.us/uMaP
– The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work https://geni.us/tiEkeH

Management Courses Continuing Professional Development (CPD) Points
===========================================================
You can record your Management Courses CPD points on our free, downloadable CPD record log.
Download it here: https://gum.co/MC-CPD

Each video has two levels of MC CPD points. For this video:
– If you simply watched the video, record 3 MC CPD points
– If you also carried out all of the recommended exercises, score a total of 11 MC CPD points
___

Note:
Links to our book recommendations are affiliated through Amazon

source

How Do We Motivate People? Top Process Models of Motivation [Compilation]
What Motivates People? The Top Motivation Models [Compilation]
Porter & Lawler: Expectancy Theory on Steroids
Edward Lawler: Vroom Enhanced with Two Types of Expectancy
William Ouchi: Theory Z Organizations and Motivation
The Psychology of Motivation: Understand the Basics
Basics of Motivation: Building Morale in your Team
Basics of Motivation: Incentives – do they work?
Hackman and Oldham: Job Characteristics Model of Motivation
Work Orientation Theory: John Goldthorpe and How Attitudes affect Motivation
Edwin Locke: Goal-Setting Theory of Motivation
Daniel Pink and Motivation 3.0 – Content Models of Motivation
Ryan & Deci: Self Determination Theory (SDT) – Content Models of Motivation
Chris Argyris and the Immaturity-Maturity Model of Motivation: Treat People as Adults
Rensis Likert and High Producing Managers – Process Models of Motivation
David McClelland and Three Motivational Needs – Content Theories of Motivation
Clayton Alderfer and ERG Theory – Content Models of Motivation
Frederick Herzberg and the Two-factor Theory – Content Models of Motivation
Douglas McGregor and Theory X & Theory Y: Process of Model of Motivation
John Stacy Adams and Equity Theory: Process of Model of Motivation
Victor Vroom and Expectancy Theory: Process of Model of Motivation
Elton Mayo and the Hawthorne Experiment: Process of Model of Motivation
The Fundamentals of Motivation – Motives, Drives, and being Blocked
Introduction to Motivation: Key Questions Answered

Mike Clayton

About Mike Clayton 

Dr Mike Clayton is a (former) Project Manager and now a management educator. Having trained thousands of people at live workshops, seminars, and conferences, he now delivers training mainly via video. He has 14 books with international publishers and runs two successful YouTube channels. He is also the founder of OnlinePMCourses.com

Leave a Reply

Your email address will not be published. Required fields are marked

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Never miss a good story!

 Subscribe to our newsletter to keep up with the latest trends!