All of the Advertising Media I Can Think of
The choice of media to host your advertising is vast. So, let’s inventory as many advertising media channels as I can think of…
Watching this video is worth 1 Management Courses CPD Point*.
🔎 See below for details
Marketing for Managers
This video is part of course module number 8.3.5
Program 8: Managing Customers & Clients
Course 3: Marketing for Managers
Section 5: Advertising
Other videos in this section include:
🎬 What is Advertising? And What are its Benefits? https://youtu.be/ksnD_EAeBqI
🎬 Planning an Advertising Campaign: Campaign Objective and Budget https://youtu.be/cVk1N0CedK0
🎬 Advertising Agencies: What They Offer and How to Select and Brief Them https://youtu.be/5l1Z8EUf8l8
🎬 The Creative Process: Developing, Writing, and Producing an Advert https://youtu.be/9-Fn_7-hg2M
🎬 Top 20 Strategies for Persuasive Ad Copy https://youtu.be/P3JWveZwso4
🎬 Media Buying: The Three Stages https://youtu.be/1-XHc2N-xvw
🎬 Advertising Campaign Monitoring & Evaluation https://youtu.be/x4jydb5wUL0
LESSON NOTES
Digital advertising
• Social Media
• YouTube, podcasts
• Paid Search
• On page / Banner ads
• Sponsorships and paid links
• Web directories
Print Advertising
• Magazines
• Newspapers
• Direct mail
• National directories
• Trade press and technical journals
Movie, TV, and radio Advertising
• Advertising on the carrying media – TV and radio ad
• Advertising in the content – product placement
Local Advertising
• Cinemas and theatres
• Leaflet drops
• supermarket boards, postcards in shop windows
• advertising space rented at railway stations, bus stops or on buses, roundabout islands, leisure centers or doctors’ surgeries
• local organizations’ newsletters, programs, and magazines
• a sign outside your business premises
• local and regional newspapers, magazines, and directories
Printed advertising
• Billboards and posters
• Point of Sale (POS) Advertising
Exotics
• Fly-overs
RECOMMENDED EXERCISE
1. Okay, your turn. What did I miss? (1 MC CPD Point for each substantively different idea)
DOWNLOADS
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RECOMMENDED READING
📖 Very quick overview
Marketing: A Very Short Introduction https://geni.us/ozSJF
📖 Good general overviews
Kotler on Marketing https://geni.us/JNeVHy
Positioning: The Battle for Your Mind https://geni.us/kGj4KCA
The 22 Immutable Laws of Marketing https://geni.us/RVU1
Marketing For Dummies https://geni.us/sZXAw
📖 Small business marketing
The 1-Page Marketing Plan https://geni.us/Xb4wBk
📖 For a textbook, you can’t go wrong with Kotler’s name on it!
Marketing: An Introduction https://geni.us/q4gzVOw
Principles of Marketing https://geni.us/gsFeMT5
Marketing Management https://geni.us/i3FO
⭕️ Links to our book recommendations are affiliated through Amazon
Managers Need a Basic set of kit to do your job well. Here are my top recommendations: https://kit.co/MikeClayton/manager-s-work-kit (the links are affiliated)
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00:00 – The choice of media to host your advertising is vast
00:17 – Digital Advertising Media
00:41 – Print Advertising Media
01:09 – Movie, TV, and Radio Advertising
01:30 – Large Scale Printed Advertising Media
01:49 – Local Advertising Media
02:40 – The more-exotic Advertising Media
03:06 – The choice of media is enormous
#AdvertisingMedia #ManagementCourses #Advertising
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