June 8, 2023

What are an Organization’s Environmental Responsibilities under CSR? The Triple Bottom Line that I discussed in an earlier video suggests businesses focus on Profits, People, and Planet. So, what is the Corporate Social Responsibility towards our environment? Watching this video is worth 1 Management Courses CPD Point*. 🔎 See below for details Corporate Social Responsibility

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June 6, 2023

Sales Optimization: Upselling, Down-selling, and Cross-selling A good salesperson never wants to leave their customer without making the best sale they can. So you need to learn the art of the upsell. And, for that matter, of the cross-sell and the down-sell. The Book of the Course! Sales Skills: A Management Courses Introduction This book

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June 1, 2023

CSR: Who are an Organization’s Stakeholders? A stakeholder is anyone who has any interest in what you are doing. They can be an individual or a group. So, in the context of Corporate Social Responsibility, who are the stakeholders who have an interest in what the organization is doing? Watching this video is worth 2

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May 30, 2023

Account Management: What is Account-based Selling? A lot of business-to-business selling is strategic. It is not a one-off or tactical endeavor. It is likely that you will want to maintain and build your relationships over the months and years to come. Managing this ongoing relationship is called ‘Account Management’. The goal is to win sales

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May 25, 2023

How is CSR Reflected in Legislation and Standards? Many businesses are embracing Corporate Social Responsibility – CSR. There are many reasons for this, motivated by philanthropic and self-serving interests. But what standards do legislators hold these companies to? And what independent standards can they adopt, to demonstrate their CSR credentials? Watching this video is worth

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