August 9, 2022

WIIFM? How to Use Self-interest to Influence and Persuade Self-interest is a given and goes without saying. It is obvious that people do what they see as being in their best interests. So, why am I bothering with it? Because appealing to self-interest works. It is the ‘What’s in it for me?’ principle – the

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August 2, 2022

Forgiveness: How to Get Forgiven I have no better advice than: “When you’re wrong, ‘fess-up, say you’re sorry, and move on”. A good apology is a necessary precursor to forgiveness. So, let’s unpack this basic wisdom into the steps you can go through, to make getting forgiven more likely. Watching this video is worth 1

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July 28, 2022

Don Draper: In Mad Men, Advertising is Cool Don Draper is a fictional character inhabiting a fictional representation of the 1960s US advertising industry, Mad Men. I don’t want to talk about the iconic social story lines, though. I want to identify some of the advertising techniques Don Draper uses, that really do work. Watch

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July 26, 2022

How to Change Someone’s Mind You really do need to bring all of your influencing and persuasion skills to bear if you want to change someone’s mind. So, in this video, I’ll share my top ten tips. Watching this video is worth 2 Management Courses CPD Points*. 🔎 See below for details Influencing and Persuading

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July 21, 2022

Vance Packard – The Hidden Persuaders Vance Packard was not an advertising executive nor a marketer: he was a journalist. But, his book, the Hidden Persuaders, exposed the 1950s advertising industry. In many ways, Hidden Persuaders provides the background scenery of television’s iconic denizens of Madison Avenue: the Mad Men – https://geni.us/FFOIbk Watching this video

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