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July 23, 2022
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July 21, 2022
Vance Packard – The Hidden Persuaders Vance Packard was not an advertising executive nor a marketer: he was a journalist. But, his book, the Hidden Persuaders, exposed the 1950s advertising industry. In many ways, Hidden Persuaders provides the background scenery of television’s iconic denizens of Madison Avenue: the Mad Men – https://geni.us/FFOIbk Watching this video
July 19, 2022
Get a Favor: How to Get Someone to Help you or Do You a Favor We often need other people to do something for us. But we don’t necessarily have the authority to tell them to do it, or to ask them and expect them to comply. This is where influence is at a premium.
July 14, 2022
David Ogilvy: The Father of Advertising Salesman, intelligence officer, pollster, farmer, and founder of Advertising giant, Ogilvy and Mather. David Ogilvy is known as the ‘father of advertising’, but is really the man who modernized the advertising industry. Watching this video is worth 2 Management Courses CPD Points*. 🔎 See below for details Marketing for
July 12, 2022
How to Win an Argument Arguments are about persuading someone who disagrees with you, using language. An argument follows rules that are less structured than those of a formal debate. But, there are unwritten rules nonetheless. Let’s look at them. Watching this video is worth 2 Management Courses CPD Points*. 🔎 See below for details
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