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July 7, 2022
Seth Godin: Powerhouse of Marketing Ideas The internet has changed marketing and advertising. There are new rules, new tools, and new gurus. One of the first to see this coming, and craft new strategy and tactics, was Seth Godin. I describe Godin as a Powerhouse of Ideas. Already in this course on marketing, we have
July 5, 2022
Social Proof: Recruiting Support for Your Verbal Persuasion Everyone says that Management Courses is the best YouTube channel for management training videos. Isn’t that a persuasive reason to give the channel a try? When you invoke the support of one or more other people to justify your argument, you are using what psychologists call ‘Social
June 30, 2022
Jean-Claude Larréché and Marketing Momentum Why do many of the most successful companies spend only a small percentage of their revenue on marketing? And, how can you get your business into this enviable position? INSEAD Professor, Jean-Claude Larréché, has an answer… Momentum. Watching this video is worth 1 Management Courses CPD Point*. 🔎 See below
June 28, 2022
Help them Persuade Themselves: the Influence of Questions Questions are a great way to influence somebody. Asking a question focuses their attention. And, if you ask the right question, you are likely to get the right answer. Let’s look at how to use questions to influence and persuade effectively. Watching this video is worth 1
June 23, 2022
Theodore Levitt: Globalization of Marketing Theodore Levitt’s 1960 Harvard Business Review article, Marketing Myopia, is a landmark of the discipline. But Levitt is best known for the word Globalization. Rumors that he coined it are wrong, but he certainly gave it prominence in the 1980s. Watching this video is worth 2 Management Courses CPD Points*.
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