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June 21, 2022
Persuasive Language: How to Influence with the Words You Choose Words have power. And some have a lot more power than others. Indeed, some have so little that they diminish the impact of the words around them. Knowing what words do and do not have power is important, if you want to use your language
June 16, 2022
Philip Kotler: The Father of Modern Marketing People refer to Philip Kotler as the ‘father of modern marketing’. His contribution to marketing is vast and his ideas are foundational. What really stands out was his analytical approach to what was, before Kotler, a woolly and vague social science. Watching this video is worth 2 Management
June 14, 2022
Rhetoric: The Golden Key to Verbal Persuasion People have been persuading one another with their speech for as long as we have records. In many different cultures, aspiring lawyers, administrators, and politicians would have learned the science of rhetoric, of using language effectively. Watching this video is worth 4 Management Courses CPD Points*. 🔎 See
June 9, 2022
Estée Lauder: The Mother of Modern Marketing Estee Lauder became interested in the beauty products business as a child. But, it was her marketing strategies that single out her genius. The things she did in the late 1940s still seem fresh and modern. That’s why I call her the Mother of Modern Marketing. Watching this
June 6, 2022
KISS: Keep It Short & Simple when You Want to Influence & Persuade Aren’t people impressed by expertise, jargon, science, and technical detail? Well, yes. And no. Let me explain why it pays to keep it short and simple when you want to influence or persuade. Watching this video is worth 1 Management Courses CPD
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