Keep up with the latest news and updates
June 2, 2022
Advertising Campaign Monitoring & Evaluation Advertising is a big investment. So, you need to be able to assess the return you get – your ROI. What are the outcomes? That’s the question we seek to answer with campaign monitoring and evaluation. Watching this video is worth 3 Management Courses CPD Points*. 🔎 See below for
May 31, 2022
Matching & Mirroring: How to Influence by Building Rapport In a way, Rapport is an example of Reciprocation – which we looked at in the last video. However, it is about the reciprocation of movement and posture, gesture and expression, and words and speech. And, it will introduce us to the key concepts of matching
May 26, 2022
Media Buying: The Three Stages You want to find the right time, place, and context to deliver relevant ads to your target audience, so you can increase conversion rates, sales, or brand awareness. Media buying is an important step in the advertising process. Your goal is to secure the best slots, on the best platforms,
May 24, 2022
Tit-for-Tat: How to Influence with Reciprocation Human beings are wired for fairness. If I do something for you, you will likely feel some obligation to return the favor. This tit for tat behavior is what psychologists call reciprocation. And it is a powerful way to influence people. Watching this video is worth 2 Management Courses
May 19, 2022
All of the Advertising Media I Can Think of The choice of media to host your advertising is vast. So, let’s inventory as many advertising media channels as I can think of… Watching this video is worth 1 Management Courses CPD Point*. 🔎 See below for details Marketing for Managers This video is part of
Page [tcb_pagination_current_page] of [tcb_pagination_total_pages]
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim