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May 17, 2022
How to Influence People by Appealing to their Emotion Nobody ever makes a decision on the facts alone. We make our choices based on emotions, and then use the facts to justify our decision… to others and to ourselves. So, how can you influence people by appealing to emotion? Watching this video is worth 2
May 12, 2022
Top 20 Strategies for Persuasive Ad Copy: Advertising Copy Strategies Your creatives want to develop compelling ad copy. So, what are the persuasive advertising copy strategies they can use? Let’s take a look… Watching this video is worth 2 Management Courses CPD Points*. 🔎 See below for details Marketing for Managers This video is part
May 10, 2022
How to Use Reason and Logic in Influence & Persuasion It may be that nobody ever makes a decision based solely on the facts. But they do need the facts and the reasons to justify their decision. Maybe to the people around them. Or perhaps just for themselves. As a result, we need to use
May 5, 2022
The Creative Process: Developing, Writing, and Producing an Advert Developing, Writing, and Producing an Advertisement involves a large creative team of creative thinkers, copywriters, designers, producers, editors, and many more. What are the main steps in the creative process? Watching this video is worth 2 Management Courses CPD Points*. 🔎 See below for details Marketing
May 3, 2022
How to Build Trust. And Why it Matters in Influence & Persuasion There is no way you can persuade someone who does not trust you. Trust is a vital part of Influence and persuasion. So, let’s look at how to build Trust. We already have a very popular video about trust, that discusses Maister, Green,
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