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April 28, 2022
Advertising Agencies: What They Offer and How to Select and Brief an Ad Agency I guess the first question a business should be asking is ‘do I need an advertising agency?’ However, if the answer is ‘yes’, you’ll need to know what advertising agencies do, how to select one that’s right for you, and how
April 26, 2022
How to Use Your Authority to Influence and Persuade I am not sure if it’s mostly society or psychology, but most of us feel a sense of duty to authority. When we perceive someone has a higher status in hierarchy, social standing, or intellect, we tend to defer to them. To do otherwise is a
April 21, 2022
Planning an Advertising Campaign: Campaign Objective and Budget Planning is an important task when you are spending a large amount of money – and hazarding your brand reputation – on advertising. In this video, we will focus on the two key activities of planning an advertising campaign: – setting the objectives for your advertising campaign,
April 19, 2022
How to Influence by Making People Feel Good People are far more likely to do what you ask, to accept your point of view, or help you out if they like you and you make them feel good. So, liking is one of the keys to influence and persuasion. So, how can you get people
April 14, 2022
What is Advertising? And What are its Benefits? Advertising is, perhaps, the most visible and obvious aspect of marketing. Yet it is also one of the least written about. In my 956-page copy of the Principles of Marketing (4th Ed), advertising gets just 24 pages (less than 3% of the book). Indeed, for many people,
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