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April 12, 2022
Appearance Matters in Influence & Persuasion First impressions matter. My father said: ‘you only get one chance to make a first impression’. And we judge each other when we first meet. So, let’s look at why appearance matter and how to optimize your appearance for persuasion. Watching this video is worth 1 Management Courses CPD
April 7, 2022
What is SEO? Search Engine Optimization In this video, I am not going to tell you how to do Search Engine Optimization. It’s a dark art and there are many websites, courses, and videos which will claim to give good knowledge. If that’s what you need, then you’re excused. In this video, I simply want
April 5, 2022
Ethos: the Importance of Character in Influence & Persuasion Before anyone will listen to your efforts to persuade them, they will first ask: ‘why should I listen to you?’ What they care about here is your ethos: your character. Watching this video is worth 4 Management Courses CPD Points* 🔎 See below for details Influencing
March 31, 2022
What is a USP? A Unique Selling Proposition Rosser Reeves was an advertising executive who believed that an advertisement or commercial should show off the value of a product, not the cleverness of the ad’s copywriter. He crafted his ads around what he called the Unique Selling Proposition, or USP. This is the one reason
March 29, 2022
The Core of Influence & Persuasion: Ethos, Logos, and Pathos – Character, Reason, and Emotion The earliest thinker in the Western tradition whose ideas about influence and persuasion come down to us was Aristotle. He asserted that we need three things to build a persuasive argument: ethos, logos, and pathos. In English, these character, reason,
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