Keep up with the latest news and updates
March 24, 2022
What is A/B Testing? …and Split Testing? Why is Amazon so successful? A big part of the answer is A/B Testing. Unknown to most users, Amazon’s customers are subject to thousands of A/B test experiments every week. They tell Amazon how to lay out a page, which products to offer you, and even the font
March 22, 2022
The Good, The Bad, and The Ugly: the Ethics of Influence and Persuasion Before we get into the detail of techniques for Influencing and persuading, it’s important to acknowledge that they can be used for good or for ill. And that there is an ethical dimension to the methods you choose. So, lets look at
March 17, 2022
What is Remarketing? (or Retargeting) Have you ever been wandering about the internet and been surprised to find adverts for products you recently looked at? If you have, welcome to remarketing. Maybe you looked at an online product and then, later that day, saw a discount advert in your social media feed. Or you clicked
March 10, 2022
What is Marketing Automation? And How to set it up. The explosion in online business and the effectiveness of Software as a Service have created a new boom: Marketing Automation. This allows marketers to address prospective customers almost personally. But to do so in a way that scales with your business. So, what is marketing
March 8, 2022
Masters of Feedback: Ken Blanchard & Spencer Johnson – One Minute Feedback The One Minute Manager, by Ken Blanchard and Spencer Johnson, is famous. And it spawned a whole series of One Minute Manager books. But, at the heart of the original book are three simple ideas. And they are all about giving one minute
Page [tcb_pagination_current_page] of [tcb_pagination_total_pages]
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim