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January 27, 2022
What is Public Relations (PR)? How can your organization build the reputation it chooses? What it does and how the media represent it are important. So is advertising. But one way combines authenticity and control: good Public Relations, or PR. Watching this video is worth 2 Management Courses CPD Points*. 🔎 See below for details
January 25, 2022
What is 360-Degree Feedback? And a 4-step Process. The idea and practice of 360-degree feedback has been through rises and falls since it first appeared in the 1950s. And it really took off in the 1990s. But it is as important today as it’s ever been. So, let’s examine 360-degree feedback from a number of
January 20, 2022
What is the Marketing Channel Mix? Promotion Channel Strategy Channel Mix is the ratio at which you assign resources to the different ways of communicating about products. It is a strategic document that identifies each channel that can deliver your messages and the optimum blend that maximizes their reach and effectiveness. Watching this video is
January 18, 2022
Receiving Feedback: Acting on Feedback – 8 Steps To be effective in making change, we must take responsibility for acting on the feedback we receive Watching this video is worth 1 Management Courses CPD Point*. 🔎 See below for details Feedback This video is part of course module number 3.8.3 Program 3: Managing & Leading
January 13, 2022
Marketing Mix: The Fifth P – What is Positioning? In our video on Marketing Mix, I identified Positioning as, perhaps, the most important of Jerome McCarthy’s omissions from his original 4 Ps of Product, place, Price, and Promotion. Watching this video is worth 2 Management Courses CPD Points*. 🔎 See below for details Marketing for
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