Marketing

The job of marketing is to make potential customers aware of your products or services.

While not every manager will find themselves actively involved in marketing, it's a fair bet that sometime in your career, you will at least need to work with marketing professionals. No manager should be unaware of the basic principles, terminology, and tools of marketing. That's what this course will equip you with.

Note: this course is still running. There will be a new video every Thursday from Q4 2021 to approximately the end of Q2 of 2022.

Below these, we have some recommended resources: free and paid

All of our courses are COMPLETELY FREE!

However, if you'd like to Buy Me a Coffee, I'd be very grateful...

Brands and Branding

What is a Brand? Brands and Branding
What is Brand Management?
What is a Brand Strategy?
What is a Brand Marketing Plan?

Marketing Strategy

What is Market Research?
What is a Marketing Strategy?
What is Market Segmentation?
What is Multi-Level Marketing (MLM)?

Marketing Mix

What is Public Relations (PR)?
Guy Kawasaki: What is Enchantment?
Seth Godin: What are Tribes?

Online Marketing

What is Remarketing? (or Retargeting)

Advertising

Media Buying: The Three Stages

Masters of Marketing & Advertising

Resources

Book Recommendations

Marketing Textbooks

Branding

Advertising

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Please note that these links are affiliated. You won't pay any extra but, if you do choose to purchase one of these excellent books, we will receive a small percentage that will help us to keep making free content for you.