Marketing

The job of marketing is to make potential customers aware of your products or services.

While not every manager will find themselves actively involved in marketing, it's a fair bet that sometime in your career, you will at least need to work with marketing professionals. No manager should be unaware of the basic principles, terminology, and tools of marketing. That's what this course will equip you with.

Marketing - A Management Courses Introduction

The Book of the Course!

Marketing: A Management Courses Introduction

Marketing is everywhere in modern life, so many managers will find themselves needing to get involved. While most books on marketing are either giant academic tomes or airport paperbacks with the latest fad, this short ebook offers something else.

This is a pragmatic guide to all the essential ideas of modern marketing, written for managers who need to grasp the core concepts quickly and easily. Each short chapter contains an essential concept that I have found useful to apply or understand in the real world.

Below these, we have some other recommended resources: free and paid

All of our courses are COMPLETELY FREE!

However, if you'd like to Buy Me a Coffee, I'd be very grateful...

Brands and Branding

What is a Brand? Brands and Branding
What is Brand Management?
What is a Brand Strategy?
What is a Brand Marketing Plan?

Marketing Strategy

What is Market Research?
What is a Marketing Strategy?
What is Market Segmentation?
What is Multi-Level Marketing (MLM)?

Marketing Mix

What is Public Relations (PR)?
Guy Kawasaki: What is Enchantment?
Seth Godin: What are Tribes?

Online Marketing

What is Remarketing? (or Retargeting)

Advertising

Media Buying: The Three Stages

Masters of Marketing & Advertising

Resources

Book Recommendations

Marketing Textbooks

Branding

Advertising

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Please note that these links are affiliated. You won't pay any extra but, if you do choose to purchase one of these excellent books, we will receive a small percentage that will help us to keep making free content for you.