Lesson notes, exercises, downloads, and recommended reading are below the video. On mobile, the video will rescale when you play it.


Daniel Pink and Motivation 3.0 – Content Models of Motivation

Daniel Pink is not a researcher or a manager: he’s an author. But his assessment of modern research and motivation theories in his book, Drive (https://geni.us/uq3EBO), is valuable. He gives his concept of Motivation 3.0.

Watching this video is worth 3 Management Courses CPD Points*.
(See below for more details)

This video is part of course module number 3.7.3
Program 3: Managing and Leading Individuals
Course 7: Motivation
Section 3: Content Models of Motivation

Primary videos that precede this video include:
– Introduction to Motivation https://youtu.be/hbPGqPLv2s4
– The Fundamentals of Motivation https://youtu.be/IVjnAZ-8-dY

Useful Process Models of Motivation
– Victor Vroom and Expectancy Theory https://youtu.be/WDgF7Avijlc
– John Stacy Adams and Equity Theory https://youtu.be/ksnCw96vg7M
– Douglas McGregor and Theory X & Theory Y https://youtu.be/fS5iqEf1Azs

Primary Content (or needs) Models of Motivation videos include:
– Abraham Maslow and The Hierarchy of Needs https://youtu.be/gz5zNx3KnrE
– Clayton Alderfer and ERG Theory https://youtu.be/a01zosRYGnk
– Frederick Herzberg and Two Factor Theory https://youtu.be/f_qyDfZYfXQ
– David McClelland and Three Motivational Needs Theory https://youtu.be/jxNhGE3gPcA
– Ryan & Deci: Self Determination Theory https://youtu.be/dR_-6pUfCBg

LESSON NOTES
============
Daniel Pink wrote Drive: The Surprising Truth About What Motivates Us https://geni.us/uq3EBO.
He divides our understanding of motivation into 3 stages:

Motivation 1.0: Survival Focus
Biological needs from the base levels of Maslow’s Hierarchy

Motivation 2.0: Drives Focus
Extrinsic motivators: ‘carrot & stick’. Consequences for action/inaction: either reward or punishment

Motivation 3.0: Intrinsic motivators
Come from within ourselves. Drives for autonomy, mastery, and purpose

Pink distinguishes Algorithmic and Heuristic Work:
Algorithmic work: Simple rule-based tasks, susceptible to Extrinsic motivation
Heuristic work: Requires constant interpretation and reasoning, needs Intrinsic motivation

7 reasons why Extrinsic Motivation doesn’t work for heuristic tasks. They can:
1. Extinguish intrinsic motivation
2. Diminish performance
3. Crush creativity
4. Crowd out good behavior
5. Encourage cheating, shortcuts, and unethical behavior.
6. Become addictive
7. Foster short-term thinking
Heuristic Tasks need Motivation 3.0

Leaning heavily on Self Determination Theory, Pink suggests 3 Pillars of Intrinsic Motivation
1. Autonomy
2. Mastery
3. Purpose

He also hypothesizes that there are two types of people:
Type X: primarily motivated by Extrinsic rewards – cf McGregor’s Theory X
Type I: primarily motivated by intrinsic drive – cf McGregor’s Theory Y

RECOMMENDED EXERCISE
======================
1. If you have not done so, it would be helpful to take a look at our video: Douglas McGregor and Theory X & Theory Y https://youtu.be/fS5iqEf1Azs
2. If you have not done so, it would be helpful to take a look at our video: Ryan & Deci: Self Determination Theory https://youtu.be/dR_-6pUfCBg
3. Consider the work your team does. How much of it is Algorithmic work, and how much is Heuristic work? (2 MC CPD Points)
4. Also, think about each of the people in your team. Who is predominantly a Type X person, and who is more a Type I person? (2 MC CPD Points)
5. Now review the balance of your management & motivation styles. Thinking about what you learned in exercises 3 & 4, have you got the balance right? What changes do you need to make to the way you motivate your team? (4 MC CPD Points)

DOWNLOADS
===========
Free Resources
– CPD Tools – https://gum.co/MC-CPD
Paid resources
– Management Courses Onboarding Kit – https://gum.co/MC-ObK ($3)

RECOMMENDED READING
=====================
– Drive: The Surprising Truth About What Motivates Us https://geni.us/uq3EBO

For a solid introduction to motivation:
– HBR Guide to Motivating People https://geni.us/sO2IKgn

The best of modern thinking on motivation, in accessible business books. These are all modern classics:
– Start With Why: How Great Leaders Inspire Everyone To Take Action https://geni.us/vjErAN
– Lead, Motivate, Engage: How to INSPIRE Your Team to Win at Work https://geni.us/ABkZEx
– Multipliers, Revised and Updated: How the Best Leaders Make Everyone Smart https://geni.us/E39I
– Payoff: The Hidden Logic That Shapes Our Motivations https://geni.us/uMaP

Management Courses Continuing Professional Development (CPD) Points
===========================================================
You can record your Management Courses CPD points on our free, downloadable CPD record log.
Download it here: https://gum.co/MC-CPD

Each video has two levels of MC CPD points. For this video:
– If you simply watched the video, record 3 MC CPD points
– If you also carried out all of the recommended exercises, score a total of 11 MC CPD points
___

Note:
Links to our book recommendations are affiliated through Amazon

#DanPink #Drive #Motivation

source

How Do We Motivate People? Top Process Models of Motivation [Compilation]
What Motivates People? The Top Motivation Models [Compilation]
Porter & Lawler: Expectancy Theory on Steroids
Edward Lawler: Vroom Enhanced with Two Types of Expectancy
William Ouchi: Theory Z Organizations and Motivation
The Psychology of Motivation: Understand the Basics
Basics of Motivation: Building Morale in your Team
Basics of Motivation: Incentives – do they work?
Hackman and Oldham: Job Characteristics Model of Motivation
Work Orientation Theory: John Goldthorpe and How Attitudes affect Motivation
Edwin Locke: Goal-Setting Theory of Motivation
Ryan & Deci: Self Determination Theory (SDT) – Content Models of Motivation
Chris Argyris and the Immaturity-Maturity Model of Motivation: Treat People as Adults
Rensis Likert and High Producing Managers – Process Models of Motivation
David McClelland and Three Motivational Needs – Content Theories of Motivation
Clayton Alderfer and ERG Theory – Content Models of Motivation
Frederick Herzberg and the Two-factor Theory – Content Models of Motivation
Abraham Maslow and the Hierarchy of Needs – Content Model of Motivation
Douglas McGregor and Theory X & Theory Y: Process of Model of Motivation
John Stacy Adams and Equity Theory: Process of Model of Motivation
Victor Vroom and Expectancy Theory: Process of Model of Motivation
Elton Mayo and the Hawthorne Experiment: Process of Model of Motivation
The Fundamentals of Motivation – Motives, Drives, and being Blocked
Introduction to Motivation: Key Questions Answered

Mike Clayton

About Mike Clayton 

Dr Mike Clayton is a (former) Project Manager and now a management educator. Having trained thousands of people at live workshops, seminars, and conferences, he now delivers training mainly via video. He has 14 books with international publishers and runs two successful YouTube channels. He is also the founder of OnlinePMCourses.com

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