Daniel Pink and Motivation 3.0 – Content Models of Motivation
Daniel Pink is not a researcher or a manager: he’s an author. But his assessment of modern research and motivation theories in his book, Drive (https://geni.us/uq3EBO), is valuable. He gives his concept of Motivation 3.0.
Watching this video is worth 3 Management Courses CPD Points*.
(See below for more details)
This video is part of course module number 3.7.3
Program 3: Managing and Leading Individuals
Course 7: Motivation
Section 3: Content Models of Motivation
Primary videos that precede this video include:
– Introduction to Motivation https://youtu.be/hbPGqPLv2s4
– The Fundamentals of Motivation https://youtu.be/IVjnAZ-8-dY
Useful Process Models of Motivation
– Victor Vroom and Expectancy Theory https://youtu.be/WDgF7Avijlc
– John Stacy Adams and Equity Theory https://youtu.be/ksnCw96vg7M
– Douglas McGregor and Theory X & Theory Y https://youtu.be/fS5iqEf1Azs
Primary Content (or needs) Models of Motivation videos include:
– Abraham Maslow and The Hierarchy of Needs https://youtu.be/gz5zNx3KnrE
– Clayton Alderfer and ERG Theory https://youtu.be/a01zosRYGnk
– Frederick Herzberg and Two Factor Theory https://youtu.be/f_qyDfZYfXQ
– David McClelland and Three Motivational Needs Theory https://youtu.be/jxNhGE3gPcA
– Ryan & Deci: Self Determination Theory https://youtu.be/dR_-6pUfCBg
LESSON NOTES
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Daniel Pink wrote Drive: The Surprising Truth About What Motivates Us https://geni.us/uq3EBO.
He divides our understanding of motivation into 3 stages:
Motivation 1.0: Survival Focus
Biological needs from the base levels of Maslow’s Hierarchy
Motivation 2.0: Drives Focus
Extrinsic motivators: ‘carrot & stick’. Consequences for action/inaction: either reward or punishment
Motivation 3.0: Intrinsic motivators
Come from within ourselves. Drives for autonomy, mastery, and purpose
Pink distinguishes Algorithmic and Heuristic Work:
Algorithmic work: Simple rule-based tasks, susceptible to Extrinsic motivation
Heuristic work: Requires constant interpretation and reasoning, needs Intrinsic motivation
7 reasons why Extrinsic Motivation doesn’t work for heuristic tasks. They can:
1. Extinguish intrinsic motivation
2. Diminish performance
3. Crush creativity
4. Crowd out good behavior
5. Encourage cheating, shortcuts, and unethical behavior.
6. Become addictive
7. Foster short-term thinking
Heuristic Tasks need Motivation 3.0
Leaning heavily on Self Determination Theory, Pink suggests 3 Pillars of Intrinsic Motivation
1. Autonomy
2. Mastery
3. Purpose
He also hypothesizes that there are two types of people:
Type X: primarily motivated by Extrinsic rewards – cf McGregor’s Theory X
Type I: primarily motivated by intrinsic drive – cf McGregor’s Theory Y
RECOMMENDED EXERCISE
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1. If you have not done so, it would be helpful to take a look at our video: Douglas McGregor and Theory X & Theory Y https://youtu.be/fS5iqEf1Azs
2. If you have not done so, it would be helpful to take a look at our video: Ryan & Deci: Self Determination Theory https://youtu.be/dR_-6pUfCBg
3. Consider the work your team does. How much of it is Algorithmic work, and how much is Heuristic work? (2 MC CPD Points)
4. Also, think about each of the people in your team. Who is predominantly a Type X person, and who is more a Type I person? (2 MC CPD Points)
5. Now review the balance of your management & motivation styles. Thinking about what you learned in exercises 3 & 4, have you got the balance right? What changes do you need to make to the way you motivate your team? (4 MC CPD Points)
DOWNLOADS
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Free Resources
– CPD Tools – https://gum.co/MC-CPD
Paid resources
– Management Courses Onboarding Kit – https://gum.co/MC-ObK ($3)
RECOMMENDED READING
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– Drive: The Surprising Truth About What Motivates Us https://geni.us/uq3EBO
For a solid introduction to motivation:
– HBR Guide to Motivating People https://geni.us/sO2IKgn
The best of modern thinking on motivation, in accessible business books. These are all modern classics:
– Start With Why: How Great Leaders Inspire Everyone To Take Action https://geni.us/vjErAN
– Lead, Motivate, Engage: How to INSPIRE Your Team to Win at Work https://geni.us/ABkZEx
– Multipliers, Revised and Updated: How the Best Leaders Make Everyone Smart https://geni.us/E39I
– Payoff: The Hidden Logic That Shapes Our Motivations https://geni.us/uMaP
Management Courses Continuing Professional Development (CPD) Points
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You can record your Management Courses CPD points on our free, downloadable CPD record log.
Download it here: https://gum.co/MC-CPD
Each video has two levels of MC CPD points. For this video:
– If you simply watched the video, record 3 MC CPD points
– If you also carried out all of the recommended exercises, score a total of 11 MC CPD points
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Note:
Links to our book recommendations are affiliated through Amazon
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