Lesson notes, exercises, downloads, and recommended reading are below the video. On mobile, the video will rescale when you play it.

Don Draper: In Mad Men, Advertising is Cool

Don Draper is a fictional character inhabiting a fictional representation of the 1960s US advertising industry, Mad Men. I don’t want to talk about the iconic social story lines, though. I want to identify some of the advertising techniques Don Draper uses, that really do work.

Watch Mad Men on DVD: https://geni.us/FFOIbk

Watching this video is worth 1 Management Courses CPD Point*.
🔎 See below for details

Marketing for Managers
This video is part of course module number 8.3.7
Program 8: Managing Customers & Clients
Course 3: Marketing for Managers
Section 7: Masters of Advertising

The advertising world that Don Draper inhabits in Mad Men is drawn very much from the work of:
🎬 David Ogilvy: The Father of Advertising https://youtu.be/vqR4fFPqMhU
🎬 Vance Packard – The Hidden Persuaders https://youtu.be/X8cVf1bHFiY

7 powerful lessons we see played out in the 7 seasons of Mad Men.

1. Storytelling
2. Sell the sizzle: not the steak
3. Understand the customer
4. 50 Slogans
5. Happiness
6. Appealing to needs
Appealing to the 8 compelling needs that Vance Packard describes in The Hidden Persuaders – https://geni.us/VoaaBt .
7. Simple

1. How can you apply some of these techniques to selling your ideas and influencing the people around you? (3 MC CPD Points)
2. Go on, spoil yourself, watch Watch Mad Men on DVD: https://geni.us/FFOIbk (sadly, no MC CPD Points)

Free Resources
🧰 CPD Tools – https://gum.co/MC-CPD
Paid resources
🧳 Management Courses Onboarding Kit – https://gum.co/MC-ObK ($3)

📖 Very quick overview
Marketing: A Very Short Introduction https://geni.us/ozSJF
📖 Good general overviews
Kotler on Marketing https://geni.us/JNeVHy
Positioning: The Battle for Your Mind https://geni.us/kGj4KCA
The 22 Immutable Laws of Marketing https://geni.us/RVU1
Marketing For Dummies https://geni.us/sZXAw
📖 Small business marketing
The 1-Page Marketing Plan https://geni.us/Xb4wBk
📖 For a textbook, you can’t go wrong with Kotler’s name on it!
Marketing: An Introduction https://geni.us/q4gzVOw
Principles of Marketing https://geni.us/gsFeMT5
Marketing Management https://geni.us/i3FO

⭕️ Links to our book recommendations are affiliated through Amazon

Managers Need a Basic set of kit to do your job well. Here are my top recommendations: https://kit.co/MikeClayton/manager-s-work-kit (the links are affiliated)

You can record your Management Courses CPD points on our free, downloadable CPD record log.
📓 Download it at: https://gum.co/MC-CPD
Each video has two levels of MC CPD points. For this video:
– If you simply watched the video, record 1 MC CPD point
– If you also carried out all of the recommended exercises, score a total of 4 MC CPD points

00:00 – Don Draper from the TV series, Mad Men
00:36 – 7 Powerful advertising lessons from Don Draper
00:51 – Lesson 1: Story Telling
01:16 – Lesson 2: Sell the Sizzle, not the Steak
02:01 – Lesson 3: Understand the Customer
02:21 – Lesson 4: 50 Slogans
02:59 – Lesson 5: Happiness
03:21 – Lesson 6: Appealing to Needs
03:52 – Lesson 7: Simple
04:30 – In Praise of Mad Men and Don Draper

#DonDraper #MadMen #Advertising


Vance Packard – The Hidden Persuaders
David Ogilvy: The Father of Advertising
Seth Godin: Powerhouse of Marketing Ideas
Jean-Claude Larréché and Marketing Momentum
Theodore Levitt: Globalization of Marketing
Philip Kotler: The Father of Modern Marketing
Estée Lauder: The Mother of Modern Marketing
Advertising Campaign Monitoring & Evaluation
Media Buying: The Three Stages
All of the Advertising Media I Can Think of
Top 20 Strategies for Persuasive Ad Copy: Advertising Copy Strategies
The Creative Process: Developing, Writing, and Producing an Advert
Advertising Agencies: What They Offer and How to Select and Brief an Ad Agency
Planning an Advertising Campaign: Campaign Objective and Budget
What is Advertising? And What are its Benefits?
What is SEO? Search Engine Optimization
What is a USP? A Unique Selling Proposition
What is A/B Testing? …and Split Testing?
What is Remarketing? (or Retargeting)
What is Marketing Automation? And How to set it up.
What is Seth Godin’s Permission Marketing? And How to Build Your Campaign
What is Customer Relationship Management (CRM)? …And How to Use it.
What is the Customer Journey? And How to Visualize it
Seth Godin: What are Tribes?
Guy Kawasaki: What is Enchantment?
What is Public Relations (PR)?
What is the Marketing Channel Mix? Promotion Channel Strategy
Marketing Mix: The Fifth P – What is Positioning?
Marketing Mix: Crafting a Message – What is Promotion?
Marketing Mix: Place and Distribution Channels
Marketing Mix: Price and Pricing Strategy
Marketing Mix: Product – What is the Product Marketing?
What is the Marketing Mix – The 4Ps: Product, Price, Place, Promotion?
What is Multi-Level Marketing (MLM)?
What is a Customer Persona? …or Buyer Persona or Marketing Persona
What is Market Segmentation?
What is a Marketing Strategy?
What is Market Research?
What is a Brand Marketing Plan?
What is a Brand Strategy?
What is Brand Management?
What is a Brand? Brands and Branding

Mike Clayton

About Mike Clayton 

Dr Mike Clayton is a (former) Project Manager and now a management educator. Having trained thousands of people at live workshops, seminars, and conferences, he now delivers training mainly via video. He has 14 books with international publishers and runs two successful YouTube channels. He is also the founder of OnlinePMCourses.com

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