Don Draper: In Mad Men, Advertising is Cool
Don Draper is a fictional character inhabiting a fictional representation of the 1960s US advertising industry, Mad Men. I don’t want to talk about the iconic social story lines, though. I want to identify some of the advertising techniques Don Draper uses, that really do work.
Watch Mad Men on DVD: https://geni.us/FFOIbk
Watching this video is worth 1 Management Courses CPD Point*.
🔎 See below for details
Marketing for Managers
This video is part of course module number 8.3.7
Program 8: Managing Customers & Clients
Course 3: Marketing for Managers
Section 7: Masters of Advertising
LESSON NOTES
The advertising world that Don Draper inhabits in Mad Men is drawn very much from the work of:
🎬 David Ogilvy: The Father of Advertising https://youtu.be/vqR4fFPqMhU
🎬 Vance Packard – The Hidden Persuaders https://youtu.be/X8cVf1bHFiY
7 powerful lessons we see played out in the 7 seasons of Mad Men.
1. Storytelling
2. Sell the sizzle: not the steak
3. Understand the customer
4. 50 Slogans
5. Happiness
6. Appealing to needs
Appealing to the 8 compelling needs that Vance Packard describes in The Hidden Persuaders – https://geni.us/VoaaBt .
7. Simple
RECOMMENDED EXERCISE
1. How can you apply some of these techniques to selling your ideas and influencing the people around you? (3 MC CPD Points)
2. Go on, spoil yourself, watch Watch Mad Men on DVD: https://geni.us/FFOIbk (sadly, no MC CPD Points)
DOWNLOADS
Free Resources
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Paid resources
🧳 Management Courses Onboarding Kit – https://gum.co/MC-ObK ($3)
RECOMMENDED READING
đź“– Very quick overview
Marketing: A Very Short Introduction https://geni.us/ozSJF
đź“– Good general overviews
Kotler on Marketing https://geni.us/JNeVHy
Positioning: The Battle for Your Mind https://geni.us/kGj4KCA
The 22 Immutable Laws of Marketing https://geni.us/RVU1
Marketing For Dummies https://geni.us/sZXAw
đź“– Small business marketing
The 1-Page Marketing Plan https://geni.us/Xb4wBk
📖 For a textbook, you can’t go wrong with Kotler’s name on it!
Marketing: An Introduction https://geni.us/q4gzVOw
Principles of Marketing https://geni.us/gsFeMT5
Marketing Management https://geni.us/i3FO
â•ď¸Ź Links to our book recommendations are affiliated through Amazon
Managers Need a Basic set of kit to do your job well. Here are my top recommendations: https://kit.co/MikeClayton/manager-s-work-kit (the links are affiliated)
MANAGEMENT COURSES CONTINUING PROFESSIONAL DEVELOPMENT (CPD) POINTS
You can record your Management Courses CPD points on our free, downloadable CPD record log.
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Each video has two levels of MC CPD points. For this video:
– If you simply watched the video, record 1 MC CPD point
– If you also carried out all of the recommended exercises, score a total of 4 MC CPD points
00:00 – Don Draper from the TV series, Mad Men
00:36 – 7 Powerful advertising lessons from Don Draper
00:51 – Lesson 1: Story Telling
01:16 – Lesson 2: Sell the Sizzle, not the Steak
02:01 – Lesson 3: Understand the Customer
02:21 – Lesson 4: 50 Slogans
02:59 – Lesson 5: Happiness
03:21 – Lesson 6: Appealing to Needs
03:52 – Lesson 7: Simple
04:30 – In Praise of Mad Men and Don Draper
#DonDraper #MadMen #Advertising
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