Lesson notes, exercises, downloads, and recommended reading are below the video. On mobile, the video will rescale when you play it.


How to Craft a Compelling, Persuasive, and Powerful Presentation

There are four questions you need to ask – and answer – if you want to craft an excellent presentation, which your audience will find compelling, persuasive, and powerful. Let’s look at them.

Get our Presentation Skills Toolkit, which accompanies this course
https://managementcourses.gumroad.com/l/presentationskillstoolkit

Watching this video is worth 3 Management Courses CPD Points*.
🔎 See below for details

PRESENTATION SKILLS
This video is part of course module 2.2.1
Program 2: Manager as Communicator
Course 2: Presentation Skills
Section 1: Preparation

Other videos in this section include:
🎬 Define Your Presentation: Defusing the B.O.M.B. https://youtu.be/-MHhwQxE3yg
🎬 How to Craft a Compelling Presentation Structure https://youtu.be/cwdhUk2IZPQ
🎬 Five Simple Structures for a Compelling Presentation https://youtu.be/fqTA6Kybw0E
🎬 Opening Your Presentation: How to Hook your Audience https://youtu.be/oIIsJZWd1QU
🎬 Closing: How to Finish Your Presentation with Real Impact https://youtu.be/7UCMi5JYSuM
🎬 How to Make the Key Points of Your Presentation Memorable https://youtu.be/fHDLO6f2Syc
🎬 How to Create Excellent Visual Aids for Your Presentation https://youtu.be/jP2Q5Kdq_Ww
🎬 Preparation is Key: How to Review and Rehearse Your Presentation https://youtu.be/_9bOgcBNaeU

LESSON NOTES
What is the story you want to tell?
Offer a distinctive point of view, with a clear narrative.

How can you give your presentation in a Compelling way?
Compelling: Keep them interested and listening
Use a logical structure to keep them ‘on the edge of their seats’, and clear explanations so they ‘get it right away’.
We do this with a clear structure

How can you make your presentation Persuasive?
What’s the point if you don’t change the way people think about some element of your topic?
We do this with the elements of influence, to create a persuasive argument made from:
– Ethos (character)
– Logos (reason)
– Pathos (emotion)

What can you do to give your presentation Power?
This means that your presentation needs to have an effect on your audience

RECOMMENDED EXERCISE
1. Take a look at our course on Influence and Persuasion https://www.youtube.com/playlist?list=PL6vWkk9L7LeG24qvlbKIB9mpKI-MFZhTW

Next time you need to craft a presentation, make sure to make it:
2. Compelling (2 MC CPD Points)
3. Persuasive (2 MC CPD Points)
4. Powerful (2 MC CPD Points)
And, of course, be sure you know what is the message (story) you want to convey (2 MC CPD Points)

DOWNLOADS
Free Resources
🧰 CPD Tools – https://gum.co/MC-CPD
Paid resources
🧳 Management Courses Onboarding Kit – https://gum.co/MC-ObK ($3)

RECOMMENDED READING
My top recommendation is my own book:
📖 How to Speak so people Listen – https://geni.us/HSPL
Other Recommendations:
📖 The Presentation Book – https://geni.us/6sqr
📖 Presentation Zen – https://geni.us/mrvmeh
📖 The Pyramid Principle – https://geni.us/9cbjvBs
📖 The Presentation Secrets of Steve Jobs – https://geni.us/KJpG

⭕️ Links to our book recommendations are affiliated through Amazon and help support our free videos

Managers Need a Basic set of kit to do your job well. Here are my top recommendations: https://kit.co/MikeClayton/manager-s-work-kit (the links are affiliated)

BUT…
I have also created a Presenter’s Kit to accompany this course:
https://kit.co/MikeClayton/presenter-s-kit (the links are affiliated)

MANAGEMENT COURSES CONTINUING PROFESSIONAL DEVELOPMENT (CPD) POINTS
You can record your Management Courses CPD points on our free, downloadable CPD record log.
📓 Download it at: https://gum.co/MC-CPD
Each video has two levels of MC CPD points. For this video:
– If you simply watched the video, record 3 MC CPD points
– If you also carried out all of the recommended exercises, score a total of 11 MC CPD points

CHAPTER MARKERS
00:00 – Make your presentations compelling, persuasive, and powerful
00:24 – What is the story you want to tell?
00:54 – How will you make your presentation Compelling?
02:41 – How will you make your presentation Persuasive?
03:52 – The essential three elements of influence and persuasion
06:22 – What can you do to give your presentation Power?
09:03 – Summary

#ManagementCourses #PresentationSkills #CompellingPersuasivePowerful

source

How to Control Your Nerves Before and During Your Presentation
Preparation is Key: How to Review and Rehearse Your Presentation
How to Create Excellent Visual Aids for Your Presentation
How to Make the Key Points of Your Presentation Memorable
Closing: How to Finish Your Presentation and Close with Real Impact
Open Your Presentation: How to Hook your Audience with a Great Start
Five Simple Presentation Structures for a Compelling Presentation
How to Craft a Compelling Presentation Structure
How to Define Your Presentation: Defusing the B.O.M.B.
Deleted video

Mike Clayton

About Mike Clayton 

Dr Mike Clayton is a (former) Project Manager and now a management educator. Having trained thousands of people at live workshops, seminars, and conferences, he now delivers training mainly via video. He has 14 books with international publishers and runs two successful YouTube channels. He is also the founder of OnlinePMCourses.com

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