How to Use Reason and Logic in Influence & Persuasion
It may be that nobody ever makes a decision based solely on the facts. But they do need the facts and the reasons to justify their decision. Maybe to the people around them. Or perhaps just for themselves. As a result, we need to use reason and logic to influence and persuade.
Watching this video is worth 1 Management Courses CPD Point*.
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Influencing and Persuading
This video is part of course module number 2.6.1
Program 2: Manager as Communicator
Course 6: Influencing and Persuading
Section 1: Basics of Influence and Persuasion
Other videos in this section include:
🎬 The Good, The Bad, and The Ugly of Influence and Persuasion https://youtu.be/V6yNgVVCAl8
🎬 The Core of Influence & Persuasion: Ethos, Logos, and Pathos – Character, Reason, and Emotion https://youtu.be/GV0TGdhc1kw
🎬 Ethos: the Importance of Character in Influence & Persuasion https://youtu.be/QRlhd9hJm_s
🎬 Appearance Matters in Influence & Persuasion https://youtu.be/lSyAf9Htr7A
🎬 How to Influence by Making People Feel Good https://youtu.be/Ry7YVyCQE9c
🎬 How to Use Your Authority to Influence & Persuade https://youtu.be/NpiPqZYt0vM
🎬 How to Build Trust. And Why it Matters in Influence & Persuasion https://youtu.be/88UfnxnZWTc
🎬 How to Influence People by Appealing to their Emotion https://youtu.be/yOFsPPgrS30
🎬 Tit-for-Tat: How to Influence with Reciprocation https://youtu.be/x9h-rEvfyrs
🎬 Matching & Mirroring: How to Influence by Building Rapport https://youtu.be/DRR0P5Yidpw
🎬 KISS: Keep It Short & Simple when You Want to Influence & Persuade https://youtu.be/4mQZoX-wT28
= = LESSON NOTES = =
You may be able to compel somebody to do something, but without a ‘Because’, you will never motivate them. They will certainly never feel good about it. Logic and reason are at the heart of influencing, sitting between demonstrating your character and providing an emotional drive.
The process of crafting an influential argument with reason and logic are:
1. Select the right information
2. Secure your analysis with reasoning with logic
3. Simplify your argument using everyday language and analogies
4. Structure your conclusions to make them compelling
5. Strengthen your argument by anticipating objections and preparing your responses
= = RECOMMENDED EXERCISE = =
1. Pay more attention to how you construct your reasons when you try to influence and persuade. After 2 weeks, reflect on the changes you have made, and the impact they have had. (3 MC CPD Points)
= = DOWNLOADS = =
Free Resources
🧰 CPD Tools – https://gum.co/MC-CPD
Paid resources
🧳 Management Courses Onboarding Kit – https://gum.co/MC-ObK ($3)
= = RECOMMENDED READING = =
📖 My own book on Influence (introductory level)
– How to Influence in Any Situation (Brilliant Influence 2nd Ed) https://geni.us/dAS7
📖 Excellent books at a more advanced level
– Influence: Science and Practice (a classic) https://geni.us/DIX0kFL
– Influencer: The New Science of Leading Change https://geni.us/3nBJM
– The Influence Agenda (for Stakeholder Engagement) https://geni.us/InfAg
– Methods of Persuasion https://geni.us/EVYP
– Presuasion https://geni.us/aBZo0XO
– 5 Paths to Persuasion https://geni.us/Vg2vB
⭕️ Links to our book recommendations are affiliated through Amazon
Managers Need a Basic set of kit to do your job well. Here are my top recommendations: https://kit.co/MikeClayton/manager-s-work-kit (the links are affiliated)
= = MANAGEMENT COURSES CONTINUING PROFESSIONAL DEVELOPMENT (CPD) POINTS = =
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00:00 – Nobody ever makes a decision based solely on the facts.
00:31 – Why you need reason and logic to persuade
00:45 – You need a ‘because’
01:29 – The Process for Creating an influential argument with reason and logic
01:39 – Select the right information
02:22 – Strong reasoning and careful logic
02:48 – Simplify your argument
03:30 – Structure your conclusions
03:59 – Anticipate objections and prepare your responses
04:45 – Data, logic, and analysis are where most managers and professionals feel comfortable
#reason #ManagementCourses #persuasion
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