Lesson notes, exercises, downloads, and recommended reading are below the video. On mobile, the video will rescale when you play it.


How to Use Your Authority to Influence and Persuade

I am not sure if it’s mostly society or psychology, but most of us feel a sense of duty to authority. When we perceive someone has a higher status in hierarchy, social standing, or intellect, we tend to defer to them. To do otherwise is a deliberate act.
So, cultivating credibility and making clear your authority is a powerful way to influence and persuade.

Watching this video is worth 1 Management Courses CPD Point*.
πŸ”Ž See below for details

Influencing and Persuading
This video is part of course module number 2.6.1
Program 2: Manager as Communicator
Course 6: Influencing and Persuading
Section 1: Basics of Influence and Persuasion

Other videos in this section include:
🎬 The Good, The Bad, and The Ugly of Influence and Persuasion https://youtu.be/V6yNgVVCAl8
🎬 The Core of Influence & Persuasion: Ethos, Logos, and Pathos – Character, Reason, and Emotion https://youtu.be/GV0TGdhc1kw
🎬 Ethos: the Importance of Character in Influence & Persuasion https://youtu.be/QRlhd9hJm_s
🎬 Appearance Matters in Influence & Persuasion https://youtu.be/lSyAf9Htr7A
🎬 How to Influence by Making People Feel Good https://youtu.be/Ry7YVyCQE9c
🎬 How to Build Trust. And Why it Matters in Influence & Persuasion https://youtu.be/88UfnxnZWTc
🎬 How to Use Reason and Logic in Influence & Persuasion https://youtu.be/dzyu8ApJ-_c
🎬 How to Influence People by Appealing to their Emotion https://youtu.be/yOFsPPgrS30
🎬 Tit-for-Tat: How to Influence with Reciprocation https://youtu.be/x9h-rEvfyrs
🎬 Matching & Mirroring: How to Influence by Building Rapport https://youtu.be/DRR0P5Yidpw
🎬 KISS: Keep It Short & Simple when You Want to Influence & Persuade https://youtu.be/4mQZoX-wT28

= = LESSON NOTES = =
Two types of authority (other than rules)
1. Hierarchical Authority – Status
2. Intellectual Authority – Credibility

The Confidence of Authority
Whether it’s status or credibility, people who have authority tend to be confident in situations where that authority is relevant. They display this with:
β€’ An alert, upright, open posture
β€’ A willingness to take their time before speaking or deciding
β€’ An openness to new ideas – they don’t feel the need to be defensive about what they know or who they are
β€’ A comfort with silence.

= = RECOMMENDED EXERCISE = =
1. Notice how people in your organization demonstrate their:
a. status (1 MC CPD Point)
b. credibility (1 MC CPD Point)
2. Over a period of 3 weeks, make changes to the way you signal your:
a. status (2 MC CPD Points)
b. credibility (2 MC CPD Points)
3. At the end of the 2 weeks, review what changes you are noticing (2 MC CPD Points)

= = DOWNLOADS = =
Free Resources
🧰 CPD Tools – https://gum.co/MC-CPD
Paid resources
🧳 Management Courses Onboarding Kit – https://gum.co/MC-ObK ($3)

= = RECOMMENDED READING = =
πŸ“– My own book on Influence (introductory level)
– How to Influence in Any Situation (Brilliant Influence 2nd Ed) https://geni.us/dAS7
πŸ“– Excellent books at a more advanced level
– Influence: Science and Practice (a classic) https://geni.us/DIX0kFL
– Influencer: The New Science of Leading Change https://geni.us/3nBJM
– The Influence Agenda (for Stakeholder Engagement) https://geni.us/InfAg
– Methods of Persuasion https://geni.us/EVYP
– Presuasion https://geni.us/aBZo0XO
– 5 Paths to Persuasion https://geni.us/Vg2vB

⭕️ Links to our book recommendations are affiliated through Amazon

Managers Need a Basic set of kit to do your job well. Here are my top recommendations: https://kit.co/MikeClayton/manager-s-work-kit (the links are affiliated)

= = MANAGEMENT COURSES CONTINUING PROFESSIONAL DEVELOPMENT (CPD) POINTS = =
You can record your Management Courses CPD points on our free, downloadable CPD record log.
πŸ““ Download it at: https://gum.co/MC-CPD
Each video has two levels of MC CPD points. For this video:
– If you simply watched the video, record 1 MC CPD point
– If you also carried out all of the recommended exercises, score a total of 9 MC CPD points

00:00 – A Sense of Duty to Authority
00:43 – Appeal to Authority
00:59 – Two forms of Authority
01:12 – Hierarchical Authority – Status
02:05 – Intellectual Authority – Credibility
03:52 – The Confidence of Authority
04:36 – Conclusion on using Authority and Credibility for Influence

#influence #ManagementCourses #authority

source

WIIFM? How to Use Self-interest to Influence and Persuade
Forgiveness: How to Get Forgiven
How to Change Someone’s Mind
Get a Favor: How to Get Someone to Help you or Do You a Favor
How to Win an Argument
Social Proof: Recruiting Support for Your Verbal Persuasion
Help them Persuade Themselves: the Influence of Questions
Persuasive Language: How to Influence with the Words You Choose
Rhetoric: The Golden Key to Verbal Persuasion
KISS: Keep It Short & Simple when You Want to Influence & Persuade
Matching & Mirroring: How to Influence by Building Rapport
Tit-for-Tat: How to Influence with Reciprocation
How to Influence People by Appealing to their Emotion
How to Use Reason and Logic in Influence & Persuasion
How to Build Trust. And Why it Matters in Influence & Persuasion
How to Influence by Making People Feel Good
Appearance Matters in Influence & Persuasion
Ethos: the Importance of Character in Influence & Persuasion
The Core of Influence & Persuasion: Ethos, Logos, and Pathos – Character, Reason, and Emotion
The Good, The Bad, and The Ugly: the Ethics of Influence and Persuasion

Mike Clayton

About Mike Clayton 

Dr Mike Clayton is a (former) Project Manager and now a management educator. Having trained thousands of people at live workshops, seminars, and conferences, he now delivers training mainly via video. He has 14 books with international publishers and runs two successful YouTube channels. He is also the founder of OnlinePMCourses.com

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