How to Use Your Authority to Influence and Persuade
I am not sure if it’s mostly society or psychology, but most of us feel a sense of duty to authority. When we perceive someone has a higher status in hierarchy, social standing, or intellect, we tend to defer to them. To do otherwise is a deliberate act.
So, cultivating credibility and making clear your authority is a powerful way to influence and persuade.
Watching this video is worth 1 Management Courses CPD Point*.
🔎 See below for details
Influencing and Persuading
This video is part of course module number 2.6.1
Program 2: Manager as Communicator
Course 6: Influencing and Persuading
Section 1: Basics of Influence and Persuasion
Other videos in this section include:
🎬 The Good, The Bad, and The Ugly of Influence and Persuasion https://youtu.be/V6yNgVVCAl8
🎬 The Core of Influence & Persuasion: Ethos, Logos, and Pathos – Character, Reason, and Emotion https://youtu.be/GV0TGdhc1kw
🎬 Ethos: the Importance of Character in Influence & Persuasion https://youtu.be/QRlhd9hJm_s
🎬 Appearance Matters in Influence & Persuasion https://youtu.be/lSyAf9Htr7A
🎬 How to Influence by Making People Feel Good https://youtu.be/Ry7YVyCQE9c
🎬 How to Build Trust. And Why it Matters in Influence & Persuasion https://youtu.be/88UfnxnZWTc
🎬 How to Use Reason and Logic in Influence & Persuasion https://youtu.be/dzyu8ApJ-_c
🎬 How to Influence People by Appealing to their Emotion https://youtu.be/yOFsPPgrS30
🎬 Tit-for-Tat: How to Influence with Reciprocation https://youtu.be/x9h-rEvfyrs
🎬 Matching & Mirroring: How to Influence by Building Rapport https://youtu.be/DRR0P5Yidpw
🎬 KISS: Keep It Short & Simple when You Want to Influence & Persuade https://youtu.be/4mQZoX-wT28
= = LESSON NOTES = =
Two types of authority (other than rules)
1. Hierarchical Authority – Status
2. Intellectual Authority – Credibility
The Confidence of Authority
Whether it’s status or credibility, people who have authority tend to be confident in situations where that authority is relevant. They display this with:
• An alert, upright, open posture
• A willingness to take their time before speaking or deciding
• An openness to new ideas – they don’t feel the need to be defensive about what they know or who they are
• A comfort with silence.
= = RECOMMENDED EXERCISE = =
1. Notice how people in your organization demonstrate their:
a. status (1 MC CPD Point)
b. credibility (1 MC CPD Point)
2. Over a period of 3 weeks, make changes to the way you signal your:
a. status (2 MC CPD Points)
b. credibility (2 MC CPD Points)
3. At the end of the 2 weeks, review what changes you are noticing (2 MC CPD Points)
= = DOWNLOADS = =
Free Resources
🧰 CPD Tools – https://gum.co/MC-CPD
Paid resources
🧳 Management Courses Onboarding Kit – https://gum.co/MC-ObK ($3)
= = RECOMMENDED READING = =
📖 My own book on Influence (introductory level)
– How to Influence in Any Situation (Brilliant Influence 2nd Ed) https://geni.us/dAS7
📖 Excellent books at a more advanced level
– Influence: Science and Practice (a classic) https://geni.us/DIX0kFL
– Influencer: The New Science of Leading Change https://geni.us/3nBJM
– The Influence Agenda (for Stakeholder Engagement) https://geni.us/InfAg
– Methods of Persuasion https://geni.us/EVYP
– Presuasion https://geni.us/aBZo0XO
– 5 Paths to Persuasion https://geni.us/Vg2vB
⭕️ Links to our book recommendations are affiliated through Amazon
Managers Need a Basic set of kit to do your job well. Here are my top recommendations: https://kit.co/MikeClayton/manager-s-work-kit (the links are affiliated)
= = MANAGEMENT COURSES CONTINUING PROFESSIONAL DEVELOPMENT (CPD) POINTS = =
You can record your Management Courses CPD points on our free, downloadable CPD record log.
📓 Download it at: https://gum.co/MC-CPD
Each video has two levels of MC CPD points. For this video:
– If you simply watched the video, record 1 MC CPD point
– If you also carried out all of the recommended exercises, score a total of 9 MC CPD points
00:00 – A Sense of Duty to Authority
00:43 – Appeal to Authority
00:59 – Two forms of Authority
01:12 – Hierarchical Authority – Status
02:05 – Intellectual Authority – Credibility
03:52 – The Confidence of Authority
04:36 – Conclusion on using Authority and Credibility for Influence
#influence #ManagementCourses #authority
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