KISS: Keep It Short & Simple when You Want to Influence & Persuade
Aren’t people impressed by expertise, jargon, science, and technical detail? Well, yes. And no. Let me explain why it pays to keep it short and simple when you want to influence or persuade.
Watching this video is worth 1 Management Courses CPD Point*.
🔎 See below for details
Influencing and Persuading
This video is part of course module number 2.6.1
Program 2: Manager as Communicator
Course 6: Influencing and Persuading
Section 1: Basics of Influence and Persuasion
Other videos in this section include:
🎬 The Good, The Bad, and The Ugly of Influence and Persuasion https://youtu.be/V6yNgVVCAl8
🎬 The Core of Influence & Persuasion: Ethos, Logos, and Pathos – Character, Reason, and Emotion https://youtu.be/GV0TGdhc1kw
🎬 Ethos: the Importance of Character in Influence & Persuasion https://youtu.be/QRlhd9hJm_s
🎬 Appearance Matters in Influence & Persuasion https://youtu.be/lSyAf9Htr7A
🎬 How to Influence by Making People Feel Good https://youtu.be/Ry7YVyCQE9c
🎬 How to Use Your Authority to Influence & Persuade https://youtu.be/NpiPqZYt0vM
🎬 How to Build Trust. And Why it Matters in Influence & Persuasion https://youtu.be/88UfnxnZWTc
🎬 How to Use Reason and Logic in Influence & Persuasion https://youtu.be/dzyu8ApJ-_c
🎬 How to Influence People by Appealing to their Emotion https://youtu.be/yOFsPPgrS30
🎬 Tit-for-Tat: How to Influence with Reciprocation https://youtu.be/x9h-rEvfyrs
🎬 Matching & Mirroring: How to Influence by Building Rapport https://youtu.be/DRR0P5Yidpw
= = LESSON NOTES = =
If you can take what is complicated and subtle, and explain it in everyday terms in a way that makes people feel like they understand it clearly, now what do they think?
They think ‘I get it.
This is clear.
And this person certainly knows what they are talking about.’
There is a simple influence equation:
The impact of your message equals
the quality of your message divided by
the effort it takes to understand it
The keys to simplifying are:
1. Selecting only what matters
2. Choosing helpful and familiar analogies
3. Structuring the information into small chunks, in a logical order
4. Staging your argument or explanation by taking your time and checking understanding at each step
= = RECOMMENDED EXERCISE = =
1. Practise simplifying your arguments over the next two weeks. At the end, consider what you tried, the impact it had, and what you learned. (3 MC CPD Points)
= = DOWNLOADS = =
Free Resources
🧰 CPD Tools – https://gum.co/MC-CPD
Paid resources
🧳 Management Courses Onboarding Kit – https://gum.co/MC-ObK ($3)
= = RECOMMENDED READING = =
📖 My own book on Influence (introductory level)
– How to Influence in Any Situation (Brilliant Influence 2nd Ed) https://geni.us/dAS7
📖 Excellent books at a more advanced level
– Influence: Science and Practice (a classic) https://geni.us/DIX0kFL
– Influencer: The New Science of Leading Change https://geni.us/3nBJM
– The Influence Agenda (for Stakeholder Engagement) https://geni.us/InfAg
– Methods of Persuasion https://geni.us/EVYP
– Presuasion https://geni.us/aBZo0XO
– 5 Paths to Persuasion https://geni.us/Vg2vB
⭕️ Links to our book recommendations are affiliated through Amazon
Managers Need a Basic set of kit to do your job well. Here are my top recommendations: https://kit.co/MikeClayton/manager-s-work-kit (the links are affiliated)
= = MANAGEMENT COURSES CONTINUING PROFESSIONAL DEVELOPMENT (CPD) POINTS = =
You can record your Management Courses CPD points on our free, downloadable CPD record log.
📓 Download it at: https://gum.co/MC-CPD
Each video has two levels of MC CPD points. For this video:
– If you simply watched the video, record 1 MC CPD points
– If you also carried out all of the recommended exercises, score a total of 4 MC CPD points
00:00 – Kiss: Keep It Short & Simple
00:29 – If you sound like an expert…
01:10 – What you want people to think…
02:01 – Real experts…
02:20 – The ‘five-year-old test’
02:37 – The Influence Equation
02:52 – For keys to Keeping it short and simple – KISS
03:29 – Keeping it Short and Simple
#KeepItShort&Simple #ManagementCourses #KISS
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