Marketing Strategy 101: 4 Core Concepts Every Marketer Must Know
Want to build a marketing strategy that actually works? In this video, I’ve bundled four essential marketing concepts every business and marketer needs to understand.
📌 Here’s what we cover:
😀 What is a Marketing Strategy? – Learn how to align your marketing efforts with business goals
😀 What is Market Research? – Discover how to gather insights to guide your decisions
😀 What is Market Segmentation? – Understand how to group your audience for better targeting
😀 What is a Customer Persona? – Create realistic, data-driven profiles of your ideal buyers
Whether you’re new to marketing or brushing up your strategy skills, these bite-sized lessons give you a solid foundation to attract the right audience and make smarter decisions.
🎯 Perfect for marketers, small business owners, and anyone building a brand.
👍 Like, share, and subscribe for more clear, practical insights on marketing and business strategy.
🧭 This video is a compilation of videos from course module number 8.3.2
🏢 Program 8: Managing Customers and Clients
🏘️ Course 3: Marketing for Managers
🏠 Section 2: Marketing Strategy
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🔖 CHAPTER MARKERS
00:00 – What is a Marketing Strategy?
09:10 – What is Market Research?
17:25 – What is Market Segmentation?
24:29 – What is a Customer Persona, Buyer Persona, or Marketing Persona?
#MarketingStrategy #DigitalMarketing #CustomerPersona
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