Master Selling: Why People Do and Don’t Buy
People buy for emotional reasons. They may justify their purchase on things like cost, convenience, performance, or sustainability. But, deep down, it’s all about how these things make them feel. Let’s look at the emotions that make people buy, and the things that will stop them.
The Book of the Course!
Sales Skills: A Management Courses Introduction
This book gives a broad introduction to the topic, for managers and professionals who don’t want or intend to specialize in sales and selling. And as a fast start for someone needing to make a start in selling, for whatever reason.
Get the kindle Exclusive book from: https://geni.us/TL5BKeD
Watching this video is worth 4 Management Courses CPD Points*.
🔎 See below for details
Sales and Selling Skills
This video is part of course module 8.4.2
Program 8: Managing Customers and Clients
Course 4: Sales / Selling Skills
Section 2: Sales Fundamentals
Other videos in this section include:
🎬 Sales Success: & Sales Do’s & Don’ts https://youtu.be/AGTRdbZ9g8k
🎬 5 Components of a Powerful Sales Attitude https://youtu.be/–Ilv0x1lYo
🎬 What is the Sales Funnel? https://youtu.be/5OSrjO92xaU
🎬 How to Qualify Your Sales Prospects https://youtu.be/HOiuzz9bwPA
People buy because they want something. And, whatever it is, they want it for emotional reasons.
Beneath this are underlying emotional drivers like:
– Safety and security
– Feeling rooted
– Personal standing
– Social standing
– Emotional standing
There are also reasons why people do not buy.
Think back to your last couple of major purchases…
1. What did you want, that each of them was able to satisfy? (2 MC CPD Points)
2. What emotional drivers lay beneath those desires? (2 MC CPD Points)
Now think about the products or services your organization sells…
3. What is it that people want, that your products/services can give? (2 MC CPD Points)
4. What emotional drivers can you appeal to, in your buyers, that will be effective, but also have integrity? (2 MC CPD Points)
🧰 CPD Tools – https://gum.co/MC-CPD
🧳 Management Courses Onboarding Kit – https://gum.co/MC-ObK ($3)
There are many books that introduce sales and selling. These are the ones I have, and can recommend:
📖 To Sell Is Human https://geni.us/L2EQmt
📖 The Only Sales Guide You’ll Ever Need https://geni.us/AEAVD5
📖 The New Strategic Selling https://geni.us/Zt2Z9n3
📖 SPIN Selling https://geni.us/Ir5xu
📖 The Psychology of Selling https://geni.us/AjR8AA
⭕️ Links to our book recommendations are affiliated through Amazon and help support our free videos
Managers Need a Basic set of kit to do your job well. Here are my top recommendations: https://kit.co/MikeClayton/manager-s-work-kit (the links are affiliated)
MANAGEMENT COURSES CONTINUING PROFESSIONAL DEVELOPMENT (CPD) POINTS
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Each video has two levels of MC CPD points. For this video:
– If you simply watched the video, record 4 MC CPD points
– If you also carried out all of the recommended exercises, score a total of 12 MC CPD points
00:00 – People buy for emotional reasons
00:38 – Our agenda…
00:53 – What people want
02:33 – Emotional drivers for buying decisions
07:14 – Reasons why people don’t buy
11:13 – Closing remarks
#ManagementCourses #Sales #SalesDrivers