Persuasive Language: How to Influence with the Words You Choose
Words have power. And some have a lot more power than others. Indeed, some have so little that they diminish the impact of the words around them. Knowing what words do and do not have power is important, if you want to use your language to influence and persuade.
Watching this video is worth 1 Management Courses CPD Point*.
🔎 See below for details
Influencing and Persuading
This video is part of course module number 2.6.2
Program 2: Manager as Communicator
Course 6: Influencing and Persuading
Section 2: Verbal Influence and Persuasion
Other videos in this section include:
🎬 Rhetoric: The Golden Key to Verbal Persuasion https://youtu.be/dKXeNijTCtE
🎬 Help them Persuade Themselves: the Influence of Questions https://youtu.be/_iVrYapVmYE
🎬 Social Proof: Recruiting Support for Your Verbal Persuasion https://youtu.be/E4sLIq5pxGk
🎬 How to Win an Argument https://youtu.be/jajwIEvJ-ks
🎬 How to Get Someone to Help you or Do You a Favor https://youtu.be/3IoDTWY7g7s
🎬 How to Change Someone’s Mind https://youtu.be/TTusOjf9YdY
🎬 Forgiveness: How to Get Forgiven https://youtu.be/ZZVQazpxu-U
= = LESSON NOTES = =
00:00 – Some words have the power to persuade
00:33 – Power words that focus attention
00:54 – Power words that give confidence
01:34 – Power words that add value
02:14 – Power words that signal emotion
02:48 – One word that is especially powerful
03:28 – Puny words
04:20 – Puny words that distract
04:33 – Puny words that almost turn the meaning around
05:00 – Summing up power words
= = RECOMMENDED EXERCISE = =
1. Start paying attention to the use of powerful and puny words in the people around you. What impacts do you notice? (2 MC CPD Points)
2. Start being deliberate in you use of power words and your avoidance of puny words. What impacts do you notice? (2 MC CPD Points)
= = DOWNLOADS = =
Free Resources
🧰 CPD Tools – https://gum.co/MC-CPD
Paid resources
🧳 Management Courses Onboarding Kit – https://gum.co/MC-ObK ($3)
= = RECOMMENDED READING = =
📖 My own book on Influence (introductory level)
– How to Influence in Any Situation (Brilliant Influence 2nd Ed) https://geni.us/dAS7
📖 Excellent books at a more advanced level
– Influence: Science and Practice (a classic) https://geni.us/DIX0kFL
– Influencer: The New Science of Leading Change https://geni.us/3nBJM
– The Influence Agenda (for Stakeholder Engagement) https://geni.us/InfAg
– Methods of Persuasion https://geni.us/EVYP
– Presuasion https://geni.us/aBZo0XO
– 5 Paths to Persuasion https://geni.us/Vg2vB
⭕️ Links to our book recommendations are affiliated through Amazon
Managers Need a Basic set of kit to do your job well. Here are my top recommendations: https://kit.co/MikeClayton/manager-s-work-kit (the links are affiliated)
= = MANAGEMENT COURSES CONTINUING PROFESSIONAL DEVELOPMENT (CPD) POINTS = =
You can record your Management Courses CPD points on our free, downloadable CPD record log.
📓 Download it at: https://gum.co/MC-CPD
Each video has two levels of MC CPD points. For this video:
– If you simply watched the video, record X MC CPD points
– If you also carried out all of the recommended exercises, score a total of 5 MC CPD points
#PersuasiveLanguage #ManagementCourses #VerbalPersuasion
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