Lesson notes, exercises, downloads, and recommended reading are below the video. On mobile, the video will rescale when you play it.

Prioritization: Understand Urgent and Important

Some things are important. And there are things that are merely urgent. To properly prioritize your work and be fully productive, you need to be able to understand the distinction between urgent and important.

Watching this video is worth 2 Management Courses CPD Points*.
(See below for details)

This video is part of course module number 1.6.2
Program 1: Managing Yourself
Course 6: Personal Productivity
Section 2: Time Management

Relevant videos in the same section as this video include:
– The Power of Habits: Productivity through Effective Working
– Planning, Preparation, and Follow-up: Effective Working for Better Productivity
– Three Types of Procrastination… and Why 2 are Good
– Conquer Procrastination: How to Avoid Putting Things Off
– Goal Setting: The Start of Your Time Management
– Time Management with The OATS Principle
– To Do List and 7 Other Lists You Should Use Instead
– Prioritization with the Pareto Principle – the 80-20 Rule

President Eisenhower – distinction between urgent and important. Most things are either one or another.

Stephen Covey put this at the core of the third of his ‘7 Habits of Highly Effective People (https://geni.us/Zulp): ‘Put first things first’.

Effective people prioritize things that are important, but not urgent.

Urgent and Important Tasks
Grab attention and take priority. Make us feel out of control. Many people focus here. Don’t. Leads to stress and burnout.

Urgent but Not Important Tasks
Interruptions, distractions, and other people’s priorities. Lead to busyness without achievement, Say ‘no’ more often or you’ll feel out of control.

Not Urgent and Not Important Tasks
Trivial activities that waste your time.

Not Urgent but Important Tasks
Most value for your effort. Investments in your future. Prioritize important tasks before they become urgent. You have control, and can focus your quality time.

Planning, preparing, and setting up systems or processes are not urgent. But invest your time in them to set yourself up for your future success. Building a strong working relationship will also help you in the future. Reading and thinking are in this category. As are resting, relaxing, and doing what you enjoy. Recharging your batteries is an investment in yourself.

What you want to achieve in each role you adopt; your goals.
Requiring immediate attention.

The four combinations of urgency and importance each have their own characteristics. Important but not urgent tasks give you control over your time. This model is sometimes called the Eisenhower Matrix.

1. Draw the urgent vs important matrix on a large chart or whiteboard. Put your ‘to-dos’ on sticky notes and place them where they belong. This will help you to assess your urgent and important tasks, and leave time to prioritize the not urgent but important tasks in future. (2 MC CPD Points)

Free Resources
– CPD Tools – https://gum.co/MC-CPD
Paid resources
– Management Courses Onboarding Kit – https://gum.co/MC-ObK ($3)

I’ll be as modest as I can. I’m something of an expert on effective working, personal productivity, & time management, with 4 best-selling books by 3 international publishers:
– The Time Management Pocketbook
– How to Manage Your Time
– Powerhouse: Turbo Boost Your Effectiveness and Start Making a Serious Impact
– The Yes/No Book: How to do less… and achieve more

And here are my picks from the thousands of other books on personal productivity, effective working, & time management:
– The 7 Habits of Highly Effective People
– The Power of Habit: Why we Do what we Do, and How to Change
– Essentialism: The Disciplined Pursuit of Less
– Eat that Frog! 21 Great Ways to Stop Procrastinating

Management Courses Continuing Professional Development (CPD) Points
You can record your Management Courses CPD points on our free, downloadable CPD record log.
Download it here: https://gum.co/MC-CPD

Each video has two levels of MC CPD points. For this video:
– If you simply watched the video, record 2 MC CPD points
– If you also carried out all of the recommended exercises, score a total of 4 MC CPD points

Links to our book recommendations are affiliated through Amazon

#Productivity #TimeManagement #UrgentImportant


Strategic Time Management: What and How
How to Use the Kanban Method for Time Management
How Does the Chain Method of Time Management Work?
How Does the Autofocus Time Management Method Work?
How Does the Getting Things Done Time Management Method Work?
What is the Pomodoro Technique? Working in Sprints
Eating Frogs: A Solution to Procrastination
How to Handle Interruptions and Distractions
How to Say NO: Noble Objection – the Ultimate in Time Management
How to Handle Overload: When Time Management is Not Enough
How to Clear a Backlog – The 4 Rs Method
Prioritization with the Pareto Principle – the 80-20 Rule
To Do List and 7 Other Time Management Lists You Should Use Instead
Time Management with The OATS Principle
Goal Setting: The Start of Your Time Management
Activity Log: Logging Your Time and Activities
Email Wrangling: How to Manage Your Email for Greater Productivity
Monkey Management: How to Deal with a Monkey on Your Back
The Flow State… and How Flow Can Help You Work Effectively
Special Time: and How to Use it to Work Effectively
Overcome Overwhelm: Dealing with the Feeling of Being Overwhelmed
Conquer Procrastination: How to Avoid Putting Things Off
Three Types of Procrastination… and Why 2 are Good
Failure of Multitasking: The Multitasking Myth
Milestones and Deadlines for Self-Motivation and Greater Productivity
Wellbeing: What to do to Increase Your Productivity
Use your Energy Cycles for More Effective Working and Greater Productivity
Planning, Preparation, and Follow-up: Effective Working for Better Productivity
Organization: How to Enhance Your Productivity by Being Organized
The Power of Habits: Productivity through Effective Working

Mike Clayton

About Mike Clayton 

Dr Mike Clayton is a (former) Project Manager and now a management educator. Having trained thousands of people at live workshops, seminars, and conferences, he now delivers training mainly via video. He has 14 books with international publishers and runs two successful YouTube channels. He is also the founder of OnlinePMCourses.com

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