Rhetoric: The Golden Key to Verbal Persuasion
People have been persuading one another with their speech for as long as we have records. In many different cultures, aspiring lawyers, administrators, and politicians would have learned the science of rhetoric, of using language effectively.
Watching this video is worth 4 Management Courses CPD Points*.
🔎 See below for details
Influencing and Persuading
This video is part of course module number 2.6.2
Program 2: Manager as Communicator
Course 6: Influencing and Persuading
Section 2: Verbal Influence and Persuasion
Other videos in this section include:
🎬 Persuasive Language: How to Influence with the Words You Choose https://youtu.be/NIzb-JkLHJ4
🎬 Help them Persuade Themselves: the Influence of Questions https://youtu.be/_iVrYapVmYE
🎬 Social Proof: Recruiting Support for Your Verbal Persuasion https://youtu.be/E4sLIq5pxGk
🎬 How to Win an Argument https://youtu.be/jajwIEvJ-ks
🎬 How to Get Someone to Help you or Do You a Favor https://youtu.be/3IoDTWY7g7s
🎬 How to Change Someone’s Mind https://youtu.be/TTusOjf9YdY
🎬 Forgiveness: How to Get Forgiven https://youtu.be/ZZVQazpxu-U
= = LESSON NOTES = =
Five Figures of Speech – or ‘flowers of rhetoric’:
– Repetition
– Threes
– Opposites
– Questions
– Climax
Rhetorical Structure
Step 1. Introduction
Step 2. Narration
Step 3. Division
Step 4. Proof
Step 5. Refutation
Step 6. Conclusion
= = RECOMMENDED EXERCISE = =
1. Can you map Aristotle’s Ethos, Logos, and Pathos (Character, Reason, and Emotion) onto the 6 steps of Cicero’s rhetorical structure? (3 MC CPD Points)
2. Next time you hear a speech on the news or any other source, listen out for the five figures of speech listed in this video (3 MC CPD Points)
= = DOWNLOADS = =
Free Resources
🧰 CPD Tools – https://gum.co/MC-CPD
Paid resources
🧳 Management Courses Onboarding Kit – https://gum.co/MC-ObK ($3)
= = RECOMMENDED READING = =
📖 My own book on Influence (introductory level)
– How to Influence in Any Situation (Brilliant Influence 2nd Ed) https://geni.us/dAS7
📖 Excellent books at a more advanced level
– Influence: Science and Practice (a classic) https://geni.us/DIX0kFL
– Influencer: The New Science of Leading Change https://geni.us/3nBJM
– The Influence Agenda (for Stakeholder Engagement) https://geni.us/InfAg
– Methods of Persuasion https://geni.us/EVYP
– Presuasion https://geni.us/aBZo0XO
– 5 Paths to Persuasion https://geni.us/Vg2vB
⭕️ Links to our book recommendations are affiliated through Amazon
Managers Need a Basic set of kit to do your job well. Here are my top recommendations: https://kit.co/MikeClayton/manager-s-work-kit (the links are affiliated)
= = MANAGEMENT COURSES CONTINUING PROFESSIONAL DEVELOPMENT (CPD) POINTS = =
You can record your Management Courses CPD points on our free, downloadable CPD record log.
📓 Download it at: https://gum.co/MC-CPD
Each video has two levels of MC CPD points. For this video:
– If you simply watched the video, record 4 MC CPD points
– If you also carried out all of the recommended exercises, score a total of 10 MC CPD points
00:00 – Rhetoric: Persuading with your speech
00:50 – Classical Rhetoric
01:12 – Flowers of Rhetoric
01:37 – Repetition
02:27 – Threes
04:50 – Climax
05:35 – Putting it all together: Rhetorical Structure
06:06 – Cicero’s rhetorical structure
06:42 – Step 1: Introduction
07:04 – Step 2: Narration
08:02 – Step 3: Division
09:55 – Step 3: Proof
10:49 – Step 5: Refutation
12:19 – Step 6: Conclusion
#Rhetoric #ManagementCourses #VerbalPersuasion
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