Social Proof: Recruiting Support for Your Verbal Persuasion
Everyone says that Management Courses is the best YouTube channel for management training videos. Isn’t that a persuasive reason to give the channel a try? When you invoke the support of one or more other people to justify your argument, you are using what psychologists call ‘Social Proof’.
Watching this video is worth 1 Management Courses CPD Point*.
🔎 See below for details
Influencing and Persuading
This video is part of course module number 2.6.2
Program 2: Manager as Communicator
Course 6: Influencing and Persuading
Section 2: Verbal Influence and Persuasion
Other videos in this section include:
🎬 Rhetoric: The Golden Key to Verbal Persuasion https://youtu.be/dKXeNijTCtE
🎬 Persuasive Language: How to Influence with the Words You Choose https://youtu.be/NIzb-JkLHJ4
🎬 Help them Persuade Themselves: the Influence of Questions https://youtu.be/_iVrYapVmYE
🎬 How to Win an Argument https://youtu.be/jajwIEvJ-ks
🎬 How to Get Someone to Help you or Do You a Favor https://youtu.be/3IoDTWY7g7s
🎬 How to Change Someone’s Mind https://youtu.be/TTusOjf9YdY
🎬 Forgiveness: How to Get Forgiven https://youtu.be/ZZVQazpxu-U
= = LESSON NOTES = =
How to draw on other people’s support when speaking or writing about your ideas, proposals, or requests:
– In Passing
– Reported Opinions
– Reported Actions
– Case Studies
– Formal Uses
– Weight of Numbers
– Invoking Power
– Invoking Common Knowledge
= = RECOMMENDED EXERCISE = =
1. Notice how people use social proof in your day-to-day work life. What impact do their questions have? (2 MC CPD Points)
2. Make more use of social proof in your day-to-day work life. What impact do their questions have? (2 MC CPD Points)
= = DOWNLOADS = =
Free Resources
🧰 CPD Tools – https://gum.co/MC-CPD
Paid resources
🧳 Management Courses Onboarding Kit – https://gum.co/MC-ObK ($3)
= = RECOMMENDED READING = =
📖 My own book on Influence (introductory level)
– How to Influence in Any Situation (Brilliant Influence 2nd Ed) https://geni.us/dAS7
📖 Excellent books at a more advanced level
– Influence: Science and Practice (a classic) https://geni.us/DIX0kFL
– Influencer: The New Science of Leading Change https://geni.us/3nBJM
– The Influence Agenda (for Stakeholder Engagement) https://geni.us/InfAg
– Methods of Persuasion https://geni.us/EVYP
– Presuasion https://geni.us/aBZo0XO
– 5 Paths to Persuasion https://geni.us/Vg2vB
⭕️ Links to our book recommendations are affiliated through Amazon
Managers Need a Basic set of kit to do your job well. Here are my top recommendations: https://kit.co/MikeClayton/manager-s-work-kit (the links are affiliated)
= = MANAGEMENT COURSES CONTINUING PROFESSIONAL DEVELOPMENT (CPD) POINTS = =
You can record your Management Courses CPD points on our free, downloadable CPD record log.
📓 Download it at: https://gum.co/MC-CPD
Each video has two levels of MC CPD points. For this video:
– If you simply watched the video, record 1 MC CPD point
– If you also carried out all of the recommended exercises, score a total of 5 MC CPD points
00:00 – Social Proof
00:56 – In Passing
01:06 – Reported Opinions and Reported Actions
01:43 – Case Studies
01:54 – Formal Uses
02:23 – Weight of Numbers
02:47 – Invoking Power
03:22 – Invoking Common Knowledge
03:38 – Caution!
04:19 – Closing Remarks on persuasion by Social Proof
#VerbalInfluence #ManagementCourses #SocialProof
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