Vance Packard – The Hidden Persuaders Vance Packard was not an advertising executive nor ...

​Read More

David Ogilvy: The Father of Advertising Salesman, intelligence officer, pollster, farmer, and founder of ...

​Read More

Seth Godin: Powerhouse of Marketing Ideas The internet has changed marketing and advertising. There ...

​Read More

Jean-Claude Larréché and Marketing Momentum Why do many of the most successful companies spend ...

​Read More

Theodore Levitt: Globalization of Marketing Theodore Levitt’s 1960 Harvard Business Review article, Marketing Myopia, ...

​Read More