Lesson notes, exercises, downloads, and recommended reading are below the video. On mobile, the video will rescale when you play it.

The Disney Creativity Strategy: The NLP Way to Test Ideas

In the previous video, I described how NLP modeling works. Perhaps the most famous example is the Disney Creativity Strategy. It was modeled on Walt Disney’s approach to creative planning or problem-solving.

Watching this video is worth 1 Management Courses CPD Point*.
πŸ”Ž See below for details

This video is part of course module 2.9.4
Program 2: Manager as Communicator
Course 9: NLP
Section 4: NLP Strategies

Dr Mike Clayton has been an NLP Master Practitioner since 2003.

Other videos in this section include:
🎬 NLP Modelling: What is it, and How to Do it? https://youtu.be/KwQOUVFkIrk

Walt Disney would look at a problem from three perspectives:
β€’ The Dreamer
The person who creates new possibilities and to whom everything is possible. The dreamer asks: β€˜what do I want?’
β€’ The Realist
The person who plans, organizes, and evaluates. They are constructive and ask: β€˜how can I make this dream a reality?’
β€’ The Critic
The person who challenges a plan, spots problems, and sees risks. They value safety and certainty, and ask: β€˜what could go wrong?’

Create three spaces in the room – one for each to occupy. Then, step into each one in turn.
When you are there, think of a time when you were, depending on the space:
β€’ highly creative and inspired (the Dreamer)
β€’ constructive and rational (the Realist)
β€’ cautious and perceptive (the critic)
Conjure up images, sounds and feelings to make the experience as real as possible. Then, when you have associated the sensations to the space, step away. Move about a bit, and then step into the next space.

Now, to creatively plan a solution to achieve what you want:
1. Step into the Dreamer Space
Associate with your Dreamer State
Think wildly and creatively, Visualize all sorts of possibilities and write down all your crazy ideas.
2. Step away and move about a bit.
3. Step into the Realist Space
Associate with your Realist State
Think about your crazy ideas. Organize and prioritize them. Think about the outline plans that could make them a reality.
How could you make them happen? What steps would you take and what resources would you need?
4. Step away and move about a bit.
5. Step into the Critic Space
Associate with your Critic State
Think about your plans. How sound are they? What is missing? What could go wrong? How can you make the plan even better and more robust?
6. Step away and move about a bit.
7. Step back into the Dreamer Space
Associate with your Dreamer State again
Reflect on the contributions of your Realist and Critic States. What new possibilities can you identify?
8. Keep cycling through the three positions until you are confident that you have a sound plan that you want to follow and feel you can achieve.

1. next time you need to solve a problem or create a new idea, take out the Disney Strategy for a spin! (4 MC CPD Points)

πŸ“– For a full transcript of this course, download our low cost Kindle-exclusive eBook, NLP – Neuro-Linguistic Programming: A Management Courses Introduction – https://geni.us/VGhsNQ
Free Resources
🧰 CPD Tools – https://gum.co/MC-CPD
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There are many books that introduce NLP. These are the ones I have, and can recommend:
πŸ“– NLP Workbook: A Practical Guide To Achieving The Results You Want https://geni.us/LNhW
πŸ“– NLP at Work: The Difference that Makes the Difference https://geni.us/we84
πŸ“– Introducing NLP: Psychological Skills for Understanding and Influencing People https://geni.us/H3VneOh

⭕️ Links to our book recommendations are affiliated through Amazon and help support our free videos

Managers Need a Basic set of kit to do your job well. Here are my top recommendations: https://kit.co/MikeClayton/manager-s-work-kit (the links are affiliated)

You can record your Management Courses CPD points on our free, downloadable CPD record log.
πŸ““ Download it at: https://gum.co/MC-CPD
Each video has two levels of MC CPD points. For this video:
– If you simply watched the video, record 1 MC CPD point
– If you also carried out all of the recommended exercises, score a total of 5 MC CPD points


00:00 – The Walt Disney Strategy for creativity and problem-solving
00:34 – Walt Disney looked at problems from 3 perspectives
00:54 – The Dreamer
01:10 – The Realist
01:26 – The Critic
01:47 – How to use the Disney Strategy: Set-up
02:47 – How to use the Disney Strategy: the Process
05:16 – Summing-up the Disney Strategy

#ManagementCourses #NLP #DisneyStrategy


What is BIG DATA? And introducing the 3 (or 5) V’s
Account Management: What is Account-based Selling?
What is Corporate Social Responsibility (CSR)?
What is NLP Modelling? And How do we to Do it?
NLP Reframing: Seeing the World in a Different Way
NLP Time Line Therapy: What are Time Lines?
NLP & Hypnosis: What is the Milton Model?
NLP Goal-setting: Well-formed Outcomes
NLP Change Work: How Does NLP Go about Changing People?
NLP Meta Model: Precision Questioning and Listening
NLP Meta Programs: How we See the World
NLP Perceptual Positions: Putting Yourself in Another Person’s Place
NLP Eye Accessing Cues: WTF?
NLP Filters: How we Interpret the World around us
The NLP Approach to Rapport Building
NLP’s Logical Levels of Change: (aka Neurological Levels)
NLP Presuppositions: Explained!
What is NLP? Neuro Linguistic Programming
Cognitive Reappraisal: How to Control Negative Thoughts
What is Advertising? And What are its Benefits?
What is A/B Testing? …and Split Testing?
What is Customer Relationship Management (CRM)? …And How to Use it.
What is the Customer Journey? And How to Visualize it
What is Diamond Feeback?
What is the Marketing Channel Mix? Promotion Channel Strategy
What is a Customer Persona? …or Buyer Persona or Marketing Persona
What is a Brand Marketing Plan?
What is a Brand Strategy?
What is Brand Management?
Cultural Web: Johnson & Scholes on Where Culture Originates
The Agile Organization
Adhocracy Organizational Model
Cog’s Ladder of Group Experiences – Team Development

Mike Clayton

About Mike Clayton 

Dr Mike Clayton is a (former) Project Manager and now a management educator. Having trained thousands of people at live workshops, seminars, and conferences, he now delivers training mainly via video. He has 14 books with international publishers and runs two successful YouTube channels. He is also the founder of OnlinePMCourses.com

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