The Good, The Bad, and The Ugly: the Ethics of Influence and Persuasion
Before we get into the detail of techniques for Influencing and persuading, it’s important to acknowledge that they can be used for good or for ill. And that there is an ethical dimension to the methods you choose. So, lets look at the Good, the Bad, and The Ugly: the Ethics of Influence and Persuasion.
Watching this video is worth 2 Management Courses CPD Points*.
🔎 See below for details
Influencing and Persuading
This video is part of course module number 2.6.1
Program 2: Manager as Communicator
Course 6: Influencing and Persuading
Section 1: Basics of Influence and Persuasion
Other videos in this section include:
🎬 The Core of Influence & Persuasion: Ethos, Logos, and Pathos – Character, Reason, and Emotion https://youtu.be/GV0TGdhc1kw
🎬 Ethos: the Importance of Character in Influence & Persuasion https://youtu.be/QRlhd9hJm_s
🎬 Appearance Matters in Influence & Persuasion https://youtu.be/lSyAf9Htr7A
🎬 How to Influence by Making People Feel Good https://youtu.be/Ry7YVyCQE9c
🎬 How to Use Your Authority to Influence & Persuade https://youtu.be/NpiPqZYt0vM
🎬 How to Build Trust. And Why it Matters in Influence & Persuasion https://youtu.be/88UfnxnZWTc
🎬 How to Use Reason and Logic in Influence & Persuasion https://youtu.be/dzyu8ApJ-_c
🎬 How to Influence People by Appealing to their Emotion https://youtu.be/yOFsPPgrS30
🎬 Tit-for-Tat: How to Influence with Reciprocation https://youtu.be/x9h-rEvfyrs
🎬 Matching & Mirroring: How to Influence by Building Rapport https://youtu.be/DRR0P5Yidpw
🎬 KISS: Keep It Short & Simple when You Want to Influence & Persuade https://youtu.be/4mQZoX-wT28
= = LESSON NOTES = =
😁 The Good: Integrity
Integrity is the extent to which your actions and your statements are aligned. It is linked to honesty and your sense of morality, so itself integrity is influential.
😡 The Bad: Coercion
We do what we are forced to do. While everyone will resist coercion, we all have a breaking point. If you have a big enough stick, and you are prepared to use it, then you can gain compliance from anyone.
👿 The Ugly: Manipulation
When your intention is to compel, but you hide it by giving the appearance of free choice, this is manipulation.
🤔 Your choice
If you choose not to demonstrate integrity in your dealings with people, they will come to distrust you and feel your influencing techniques are nothing more than manipulation. Ultimately, there is only one answer: it is your choice.
= = RECOMMENDED EXERCISE = =
1. Think about your influencing habits. To what extent do you sometimes use forms of coercion or manipulation? What were the effects of these? And what will be the long-term effects, if you use them in the future? (4 MC CPD Points)
00:00 – The Good, the Bad, and the Ugly of Influence and Persuasion
00:25 – Influencing skills are powerful
00:56 – Influencing with Integrity
02:24 – Influence and Persuasion by Coercion
03:33 – Influence and Persuasion by Manipulation
05:02 – Summing up – Integrity in Influence and Persuasion
= = DOWNLOADS = =
Free Resources
🧰 CPD Tools – https://gum.co/MC-CPD
Paid resources
🧳 Management Courses Onboarding Kit – https://gum.co/MC-ObK ($3)
= = RECOMMENDED READING = =
📖 My own book on Influence (introductory level)
– How to Influence in Any Situation (Brilliant Influence 2nd Ed) https://geni.us/dAS7
📖 Excellent books at a more advanced level
– Influence: Science and Practice (a classic) https://geni.us/DIX0kFL
– Influencer: The New Science of Leading Change https://geni.us/3nBJM
– The Influence Agenda (for Stakeholder Engagement) https://geni.us/InfAg
– Methods of Persuasion https://geni.us/EVYP
– Presuasion https://geni.us/aBZo0XO
– 5 Paths to Persuasion https://geni.us/Vg2vB
⭕️ Links to our book recommendations are affiliated through Amazon
Managers Need a Basic set of kit to do your job well. Here are my top recommendations: https://kit.co/MikeClayton/manager-s-work-kit (the links are affiliated)
= = MANAGEMENT COURSES CONTINUING PROFESSIONAL DEVELOPMENT (CPD) POINTS = =
You can record your Management Courses CPD points on our free, downloadable CPD record log.
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Each video has two levels of MC CPD points. For this video:
– If you simply watched the video, record 2 MC CPD points
– If you also carried out all of the recommended exercises, score a total of 6 MC CPD points
#influence #ManagementCourses #ethics
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