Lesson notes, exercises, downloads, and recommended reading are below the video. On mobile, the video will rescale when you play it.

Warren Bennis: Master of Transformative Leadership

Warren Bennis is not just an expert on leadership – which he undoubtedly is. He created the modern interest in the subject, with the book he co-wrote with Burt Nanus: ‘Leaders: The Strategies for Taking Charge’.

🧭 This video is part of course module number 3.11.5
🏢 Program 3: Managing and Leading Individuals
🏘️ Course 11: Leadership
🏠 Section 5: Masters of Leadership

🧰 Free CPD Tools – https://gum.co/MC-CPD
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⇨ Other videos about masters to Leadership
🎬 Kouzes and Posner: The Leadership Challenge https://youtu.be/xAWrYSggvXs
🎬 Simon Sinek: Start with Why and Leaders Eat Last https://youtu.be/a-181FV3jPU
🎬 Contingency Theory of Leadership Effectiveness https://youtu.be/1WeKHqO3IoQ
🎬 Tannenbaum & Schmidt: The Leadership Continuum https://youtu.be/IW4XbC8Uc8U

Some of Bennis’s Leadership Ideas…
– learn from failure.
– create empathy
– create great groups

The Differences between Managers and Leaders
In response to a Harvard Business Review article by Abraham Zaleznik in 1977, Bennis articulated his famous set of comparisons between a manager and a leader, in the book ‘On Becoming a Leader’ – https://geni.us/0kBWVb
• The manager administers; the leader innovates.
• The manager is a copy; the leader is an original.
• The manager maintains; the leader develops.
• The manager focuses on systems and structure; the leader focuses on people.
• The manager relies on control; the leader inspires trust.
• The manager has a short-range view; the leader has a long-range perspective.
• The manager asks how and when; the leader asks what and why.
• Managers have their eyes on the bottom line; leaders have their eyes on the horizon.
• The manager imitates; the leader originates.
• The manager accepts the status quo; the leader challenges it.
• The manager is the classic good soldier; the leader is his own person.
• The manager does things right; the leader does the right thing.

Four leadership strategies
1: Attention through Vision
2: Meaning through Communication
3: Trust through Positioning
4: The Deployment of Self

Six leadership myths
1: Leadership is a rare skill
2: Leaders are born, not made
3: Leaders are charismatic
4: Leadership only exists at the top of an organization
5: The leader controls, directs, prods, manipulates
6: The leader’s sole job is to increase shareholder value

🎯 Watching this video is worth 3 Management Courses CPD Points*.
🔎 Details below

1. Review Bennis’s four strategies. As a leader, to what extent are you using them all? Which do you most need to develop? Make a plan for the next 3-6 months (4 MC CPD Points)

There are a vast number of Leadership books – perhaps more than on any other management-related topic. And there is also a huge range represented in different lists of the best. This no-doubt reflects the different contexts for leadership.

So, any recommended reading list of leadership books must be particularly subjective. I have chosen those that made me think, and which are of particular value to managerial leaders: not sportspeople, military leaders, or CEOs. In no particular order:

📖 Leaders Eat Last
📖 Start with Why
📖 Humble Leadership
📖 The Leadership Challenge
📖 The New Leaders
📖 Shackleton’s Way
📖 Why should Anyone be Led by You
📖 The Habit of Excellence

💰 Links to our book recommendations are affiliated through Amazon and help support our free videos

🗃️ Managers Need a Basic set of kit to do your job well. Here are my top recommendations: https://kit.co/MikeClayton/manager-s-work-kit (the links are affiliated)

🧑🏽‍💻👩🏼‍💻 Management Courses Continuing Professional Development (CPD) Points
You can record your Management Courses CPD points on our free, downloadable CPD record log.
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Each video has two levels of MC CPD points. For this video:
⭐️ If you just watched the video, record 3 MC CPD points
🌟 If you also did all the recommended exercises, score a total of 7 MC CPD points

00:00 – Warren Bennis
00:27 – Warren Bennis and Douglas McGregor – and Theory X & Theory Y
01:42 – Bennis’s principal contribution
02:06 – The Science of Leadership
02:37 – Bennis’s big leadership ideas
03:44 – The differences between managers and leaders
04:46 – Four leadership strategies
05:22 – Strategy 1: Attention through vision
05:48 – Strategy 2: Meaning through communication
06:15 – Strategy 3: Trust through positioning
07:04 – Strategy 4: The Deployment of Self
07:43 – Busting leadership myths
09:26 – Summing-up Warren Bennis

#Leadership #ManagementCourses #WarrenBennis


Simon Sinek: Start with Why and Leaders Eat Last
Kouzes and Posner: The Leadership Challenge
Coaching for Leadership Development
Mentoring for Leadership Development
The Principles of Leadership Development
Complexity, Leadership, and the Cynefin Framework
Robert House and Path Goal Theory [Situational Leadership]
Commercial Situational Leadership Models
A Generic Day-to-Day Situational Leadership Model
Tannenbaum & Schmidt: The Leadership Continuum
The Fiedler Contingency Theory of Leadership Effectiveness
What is Servant Leadership?
What is Authentic Leadership?
What is Charismatic Leadership?
What is Visionary Leadership?
The Blake & Mouton Leadership Grid
What is Transformational Leadership?
What is Transactional Leadership?
Goleman’s 6 Leadership Styles – A Styles Models of Leadership
Action Centered Leadership – A Roles-based or Functional Leadership Model
Leadership Behaviors: Task and Relationship Focus
Traits Models of Leadership
Leadership Traits, Roles, and Styles: Three Types of Leadership Model
What is Leader-Member Exchange Theory? And Should You Use LMX Theory?
10-Step Leadership Process: A Simple Model for How to Lead
Leadership Attitudes: How to Approach Things Like a Leader
The Leadership Skill Set: What Every Leader Needs to be Able to Do
What is Leadership? and Why do We Need Leaders?

Mike Clayton

About Mike Clayton 

Dr Mike Clayton is a (former) Project Manager and now a management educator. Having trained thousands of people at live workshops, seminars, and conferences, he now delivers training mainly via video. He has 14 books with international publishers and runs two successful YouTube channels. He is also the founder of OnlinePMCourses.com

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