Lesson notes, exercises, downloads, and recommended reading are below the video. On mobile, the video will rescale when you play it.

What is Corporate Social Responsibility (CSR)?

Corporate Social Responsibility (CSR)… What is it? What drives it? And what are the benefits?

Watching this video is worth 2 Management Courses CPD Points*.
🔎 See below for details

Corporate Social Responsibility (CSR)
This video is part of course module 6.2
Program 6: Managing within Organizations
Course 2: Corporate Social Responsibility

Other videos that describe Corporate Social Responsibility:
🎬 What is the Triple Bottom Line?
🎬 How is CSR reflected in Legislation and Standards?
🎬 CSR: Who are an Organization’s Stakeholders?
🎬 What are an Organization’s Environmental Responsibilities under CSR?
🎬 What are an Organization’s Social Responsibilities under CSR?
🎬 What are an Organization’s Ethical Responsibilities under CSR?

Corporate Social Responsibility is a business model in which companies integrate social and environmental concerns in their business operations, so that they are accountable to stakeholders beyond their owners and shareholders.

CSR is a partnership between the organization and its community.

CSR drives companies to enhance rather than degrade society and the environment. They seek to:
1. Do positive good.
2. Reduce harmful practices.

What Drives CSR?
1. Philanthropic objectives, social conscience, moral and ethical drivers
2. Enlightened self-interest: winning customer loyalty, avoiding alienation, and reducing risks of legal penalties.

What are the Benefits of CSR?
– To society and the environment
– Brand enhancement, customer perception, and customer loyalty
– Investor appeal
– Employee attraction, engagement, motivation, and retention
– Risk mitigation
– Cost reduction

1. What CSR initiatives does your organization engage in? (1 MC CPD Point)
2. If you were able to drive your organization’s CSR program, what activities would you select, that would fit wit its culture and mission? (2 MC CPD Points)

Free Resources
🧰 CPD Tools – https://gum.co/MC-CPD
Paid resources
🧳 Management Courses Onboarding Kit – https://gum.co/MC-ObK ($3)

There are many books that discuss CSR. These are the ones I recommend:
📖 Corporate Social Responsibility: A Very Short Introduction
📖 Cannibals with Forks: The Triple Bottom Line Of 21st Century Business.
📖 Strategic Management: A Stakeholder Approach: R Freeman
📖 The Stakeholder Strategy: Profiting from Collaborative Business Relationships
📖 Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
📖 Corporation Be Good! the Story of Corporate Social Responsibility

⭕️ Links to our book recommendations are affiliated through Amazon and help support our free videos

Managers Need a Basic set of kit to do your job well. Here are my top recommendations: https://kit.co/MikeClayton/manager-s-work-kit (the links are affiliated)

You can record your Management Courses CPD points on our free, downloadable CPD record log.
📓 Download it at: https://gum.co/MC-CPD
Each video has two levels of MC CPD points. For this video:
– If you simply watched the video, record 2 MC CPD points
– If you also carried out all of the recommended exercises, score a total of 5 MC CPD points

00:00 – What is Corporate Social Responsibility (CSR)?
00:14 – The Shareholder Perspective
00:45 – The Stakeholder Perspective
01:31 – Definition of Corporate Social Responsibility
01:47 – The implications of CSR
02:50 – Why shareholders may like CSR
03:56 – CSR has benefits
04:50 – Summing up Corporate Social Responsibility

#ManagementCourses #CSR #CorporateSocialResponsibility


What is BIG DATA? And introducing the 3 (or 5) V’s
What are an Organization’s Ethical Responsibilities under CSR?
What are an Organization’s Social Responsibilities under CSR?
What are an Organization’s Environmental Responsibilities under CSR?
CSR: Who are an Organization’s Stakeholders?
Account Management: What is Account-based Selling?
How is CSR Reflected in Legislation and Standards?
What is the Triple Bottom Line?
The Disney Creativity Strategy: The NLP Way to Test Ideas
Cognitive Reappraisal: How to Control Negative Thoughts
What is Advertising? And What are its Benefits?
What is A/B Testing? …and Split Testing?
What is Customer Relationship Management (CRM)? …And How to Use it.
What is the Customer Journey? And How to Visualize it
What is Diamond Feeback?
What is the Marketing Channel Mix? Promotion Channel Strategy
What is a Customer Persona? …or Buyer Persona or Marketing Persona
What is a Brand Marketing Plan?
What is a Brand Strategy?
What is Brand Management?
Cultural Web: Johnson & Scholes on Where Culture Originates
The Agile Organization
Adhocracy Organizational Model
Cog’s Ladder of Group Experiences – Team Development

Mike Clayton

About Mike Clayton 

Dr Mike Clayton is a (former) Project Manager and now a management educator. Having trained thousands of people at live workshops, seminars, and conferences, he now delivers training mainly via video. He has 14 books with international publishers and runs two successful YouTube channels. He is also the founder of OnlinePMCourses.com

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