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What is NLP? Neuro Linguistic Programming

NLP is, frankly, problematic. Its popularity in management and business goes through phases and it has a lot of tools that are useful. So, what is NLP?

Watching this video is worth 3 Management Courses CPD Points*.
πŸ”Ž See below for details

This video is part of course module 2.9.1
Program 2: Manager as Communicator
Course 9: NLP
Section 1: Introduction to NLP

Dr Mike Clayton has been an NLP Master Practitioner since 2003.

Other videos in this section include:

🎬 NLP Presuppositions: Explained! https://youtu.be/74SuciCkN-g
🎬 NLP’s Logical Levels of Change: (aka Neurological Levels) https://youtu.be/DNIBBPQsZDk
🎬 The NLP Approach to Rapport Building https://youtu.be/mL4WbW4Ytjc
🎬 NLP Filters: How we Interpret the World around us https://youtu.be/TUnvH9_8CWc

NLP stands for Neuro-Linguistic Programming.
– Neuro refers to the mind and our neurological systems that process information
– Linguistic refers to the way we primarily process information through language
– Programming refers to how we can establish, break, and re-create mental procedures for the things we do – consciously and unconsciously
We could define NLP as creating patterns of behavior using the language of our nervous system.

Other definitions
John Grinder: β€˜The study of human excellence’
Richard Bandler: β€˜An attitude and a methodology that leaves a trail of techniques.’
Tony Robbins: β€˜The science of programming your brain to achieve the objectives you want in life.’
The question that much of NLP seeks to answer is β€˜How can you re-program people’s patterns, to create excellent behavior?’

The Core Principles of NLP
1. Know what outcomes you want
2. Use your sense with precision (sensory acuity)
3. Build rapport with yourself and the people around you
4. Cultivate behavioral flexibility

Some of the Techniques that Make up NLP
β€’ Analyzing spoken language
β€’ Using hypnotic language to effect change
β€’ Rapport building
β€’ Changing mental and emotional states
β€’ The Milton Model
β€’ The Meta Model
β€’ Internal representations, Representation Systems, and sub-modalities
β€’ Reframing
β€’ Logical levels
β€’ Eye accessing cues
β€’ Anchoring
β€’ Visual squash and Swish
β€’ Timeline therapy

The Reputation & Ethics of NLP
In the 1980s and 1990s, it became fashionable to train sales executives in NLP, so they could get results from its persuasion techniques.
If some of the techniques of NLP work, there is an obligation to use them ethically.

A lot of NLP techniques are designed as therapeutic interventions. Many were modeled on skilled therapists like Milton Erickson, Virginia Satir, and Fritz Perls. Yet they are often taught to people with no basic therapeutic or psychological training.

There is a question about validity. Few psychological findings are backed by the gold standard for research of:
β€’ Large and diverse data sets
β€’ Numerous repetitions of the experiments

NLP is at the far end of the spectrum – often with little more than observation and model building by enthusiasts. Some components of the huge body of ideas are sound and work in some situations. But there is a lot of NLP that has little or no experimental backing and is likely to have little efficacy in the hands of a highly trained practitioner – let alone someone with less skill and experience.

πŸ“– For a full transcript of this course, download our low cost Kindle-exclusive eBook, NLP – Neuro-Linguistic Programming: A Management Courses Introduction – https://geni.us/VGhsNQ
Free Resources
🧰 CPD Tools – https://gum.co/MC-CPD
Paid resources
🧳 Management Courses Onboarding Kit – https://gum.co/MC-ObK ($3)

There are many books that introduce NLP. These are the ones I have, and can recommend:
πŸ“– NLP Workbook: A Practical Guide To Achieving The Results You Want https://geni.us/LNhW
πŸ“– NLP at Work: The Difference that Makes the Difference https://geni.us/we84
πŸ“– Introducing NLP: Psychological Skills for Understanding and Influencing People https://geni.us/H3VneOh

⭕️ Links to our book recommendations are affiliated through Amazon and help support our free videos

Managers Need a Basic set of kit to do your job well. Here are my top recommendations: https://kit.co/MikeClayton/manager-s-work-kit (the links are affiliated)

You can record your Management Courses CPD points on our free, downloadable CPD record log.
πŸ““ Download it at: https://gum.co/MC-CPD
Each video has two levels of MC CPD points. For this video:
– If you watched the video, record 3 MC CPD points

00:00 – An Introduction to NLP
00:31 – What is NLP?
01:42 – Different definitions of NLP
02:46 – Conclusion on a definition of NLP
03:04 – The Core Principles of NLP
04:36 – A 9very) short history of NLP
06:17 – The core techniques of NLP
07:20 – The Reputation and Ethics of NLP
08:47 – How valid are the ideas in NLP?

#ManagementCourses #NLP #WhatisNLP


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What is PESTLE Analysis?
The Miller Heiman Strategic Selling Methodology
The Disney Creativity Strategy: The NLP Way to Test Ideas
What is NLP Modelling? And How do we to Do it?
NLP Reframing: Seeing the World in a Different Way
NLP Time Line Therapy: What are Time Lines?
NLP & Hypnosis: What is the Milton Model?
NLP Goal-setting: Well-formed Outcomes
NLP Change Work: How Does NLP Go about Changing People?
NLP Meta Model: Precision Questioning and Listening
NLP Meta Programs: How we See the World
NLP Perceptual Positions: Putting Yourself in Another Person’s Place
NLP Eye Accessing Cues: WTF?
NLP Filters: How we Interpret the World around us
The NLP Approach to Rapport Building
NLP’s Logical Levels of Change: (aka Neurological Levels)
NLP Presuppositions: Explained!
Howard Gardner: Emotional Intelligence in the Multiple Intelligences Model
What is Remarketing? (or Retargeting)
What is Marketing Automation? And How to set it up.
What is Seth Godin’s Permission Marketing? And How to Build Your Campaign
What is Public Relations (PR)?
Marketing Mix: Product – What is the Product Marketing?
What is the Marketing Mix – The 4Ps: Product, Price, Place, Promotion?
What is Market Segmentation?
What is a Marketing Strategy?
What is Market Research?
Edgar Schein’s 3 Levels of Organizational Culture
French and Raven: Social Power Bases in Organizations
Organizational Power: What is Power?
MOSCOW Analysis – Negotiation Tools
What is the Pomodoro Technique? Working in Sprints
Monkey Management: How to Deal with a Monkey on Your Back
Three Types of Procrastination… and Why 2 are Good
Failure of Multitasking: The Multitasking Myth

Mike Clayton

About Mike Clayton 

Dr Mike Clayton is a (former) Project Manager and now a management educator. Having trained thousands of people at live workshops, seminars, and conferences, he now delivers training mainly via video. He has 14 books with international publishers and runs two successful YouTube channels. He is also the founder of OnlinePMCourses.com

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