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What is PESTLE Analysis?

In this video, I want to answer the question, what is PESTLE Analysis?

Watching this video is worth 1 Management Courses CPD Point.

This video is part of course module number 6.4.3
Program 6: Managing within an Organization
Course 4: Strategy
Section 3: Business Strategy

PESTLE Analysis is a simple, yet powerful approach to Horizon Scanning. It suggests six common sources of change:
• Politics and political change
• Economics and financial pressures
• Society and social change
• Technology and technical advancement
• Legislative and regulatory constraints
• Environmental pressures (macro and micro-scale)

There are many variants on the PESTLE Framework, most notably, the short form PEST analysis and the variant PESTER Analysis that substitutes Legislation for Regulation.

My favorite variant is one I coined myself. It spells our SPECTRES:
• Society and social change
• Politics and political change
• Economics and financial pressures
• Commercial and competition pressures
• Technology and technical advancement
• Regulatory and legislative constraints
• Environmental pressures (macro and micro-scale)
• Safety and security imperatives

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00:00 – What is PESTLE Analysis
00:12 – Defining PESTLE Analysis
01:09 – PESTLE Analysis as a Strategic Planning tool
01:28 – PESTLE Analysis as a Risk Identification tool
01:49 – Variants on the PESTLE Framework
02:17 – The SPECTRES Framework
03:27 – Summing up

#ManagementCourses #PESTLE #SPECTRES


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Mike Clayton

About Mike Clayton 

Dr Mike Clayton is a (former) Project Manager and now a management educator. Having trained thousands of people at live workshops, seminars, and conferences, he now delivers training mainly via video. He has 14 books with international publishers and runs two successful YouTube channels. He is also the founder of OnlinePMCourses.com

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