Lesson notes, exercises, downloads, and recommended reading are below the video. On mobile, the video will rescale when you play it.


What is the Triple Bottom Line?

John Elkington developed the concept of the Triple Bottom Line of People, Planet, and Profit. So, what is the Triple Bottom Line?

Watching this video is worth 2 Management Courses CPD Points*.
🔎 See below for details

Corporate Social Responsibility (CSR)
This video is part of course module 6.2
Program 6: Managing within Organizations
Course 2: Corporate Social Responsibility

Other videos that describe Corporate Social Responsibility:
🎬 What is Corporate Social Responsibility (CSR)?
https://youtu.be/ONgWaJJk20M
🎬 How is CSR reflected in Legislation and Standards?
https://youtu.be/Pdhjc2t5WdM
🎬 CSR: Who are an Organization’s Stakeholders?
https://youtu.be/mRqsqezbgGk
🎬 What are an Organization’s Environmental Responsibilities under CSR?
https://youtu.be/EjkF3LBWPI0
🎬 What are an Organization’s Social Responsibilities under CSR?
https://youtu.be/QIVzrISHSHs
🎬 What are an Organization’s Ethical Responsibilities under CSR?
https://youtu.be/n2qJDIcaotI

LESSON NOTES
The term Triple Bottom Line (TBL) was coined by John Elkington in 1994. He later described it in his 1997 book, ‘Cannibals with Forks: The Triple Bottom Line Of 21st Century Business’. https://geni.us/Lyr1bRP

Elkington suggested that we should measure a company’s performance in a ‘profit account’, a ‘people account’, and a ‘planet account’.
This gives the three pillars of profit, people and planet, or economic, social, and environmental concerns.

The intersections of the three overlapping circles represent:

An equitable way of doing business – often described in terms of morality or business ethics.

The long-term viability of a business. Companies must be both frugal and efficient in their use of natural resources, and put back what they draw down.

The well-being of the people who live in the communities affected by an organization’s operations.

RECOMMENDED EXERCISE
1. How would you measure your organization’s performance in the ‘people account’? (2 MC CPD Points)
2. How would you measure your organization’s performance in the ‘planet account’? (2 MC CPD Points)

DOWNLOADS
Free Resources
🧰 CPD Tools – https://gum.co/MC-CPD
Paid resources
🧳 Management Courses Onboarding Kit – https://gum.co/MC-ObK ($3)

RECOMMENDED READING
There are many books that discuss CSR. These are the ones I recommend:
📖 Corporate Social Responsibility: A Very Short Introduction
https://geni.us/oCWl1m
📖 Cannibals with Forks: The Triple Bottom Line Of 21st Century Business.
https://geni.us/Lyr1bRP
📖 Strategic Management: A Stakeholder Approach: R Freeman
https://geni.us/XzYlz
📖 The Stakeholder Strategy: Profiting from Collaborative Business Relationships
https://geni.us/bPI5
📖 Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
https://geni.us/UCLsj
📖 Corporation Be Good! the Story of Corporate Social Responsibility
https://geni.us/a97O

⭕️ Links to our book recommendations are affiliated through Amazon and help support our free videos

Managers Need a Basic set of kit to do your job well. Here are my top recommendations: https://kit.co/MikeClayton/manager-s-work-kit (the links are affiliated)

MANAGEMENT COURSES CONTINUING PROFESSIONAL DEVELOPMENT (CPD) POINTS
You can record your Management Courses CPD points on our free, downloadable CPD record log.
📓 Download it at: https://gum.co/MC-CPD
Each video has two levels of MC CPD points. For this video:
– If you simply watched the video, record 2 MC CPD points
– If you also carried out all of the recommended exercises, score a total of 6 MC CPD points

CHAPTER MARKERS
00:00 – What is the Triple Bottom Line?
00:13 – John Elkington – The Triple Bottom Line
01:14 – Why organizations use the Triple Bottom Line
02:04 – People, Planet, and Profit
03:21 – Intersections of People, Planet, and Profit
05:02 – Summing-up the Triple Bottom Line

#ManagementCourses #TripleBottomLine #CorporateSocialResponsibility

source

What is Software as a Service, SaaS? …and PaaS …and IaaS
Sollution Selling: Neil Rackham’s SPIN Selling
What are an Organization’s Ethical Responsibilities under CSR?
What are an Organization’s Social Responsibilities under CSR?
What are an Organization’s Environmental Responsibilities under CSR?
CSR: Who are an Organization’s Stakeholders?
How is CSR Reflected in Legislation and Standards?
What is Corporate Social Responsibility (CSR)?
What is the Sales Funnel?
NLP Time Line Therapy: What are Time Lines?
Social Awareness: What is it and How to Build it
Self Motivation: What is it and How to Build it
Self Regulation: What is it and How to Build It
Self Awareness: What is it and How to Build it
What is a USP? A Unique Selling Proposition
Seth Godin: What are Tribes?
What is 360-Degree Feedback? And a 4-step Process.
What is the Starfish Model for Giving Feedback?
William Ouchi: Theory Z Organizations and Motivation
French and Raven: Social Power Bases in Organizations
Charles Handy’s Triple-I Company
Charles Handy’s Shamrock Organization
Accelerate Team Development with Swift Trust
The Tuckman Model – Tuckman Team Development Model
What is a Team?
Ryan & Deci: Self Determination Theory (SDT) – Content Models of Motivation
The Trust Equation – Gravitas needs Trust

Mike Clayton

About Mike Clayton 

Dr Mike Clayton is a (former) Project Manager and now a management educator. Having trained thousands of people at live workshops, seminars, and conferences, he now delivers training mainly via video. He has 14 books with international publishers and runs two successful YouTube channels. He is also the founder of OnlinePMCourses.com

Leave a Reply

Your email address will not be published. Required fields are marked

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Never miss a good story!

 Subscribe to our newsletter to keep up with the latest trends!