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What is the Triple Bottom Line?

John Elkington developed the concept of the Triple Bottom Line of People, Planet, and Profit. So, what is the Triple Bottom Line?

Watching this video is worth 2 Management Courses CPD Points*.
🔎 See below for details

Corporate Social Responsibility (CSR)
This video is part of course module 6.2
Program 6: Managing within Organizations
Course 2: Corporate Social Responsibility

Other videos that describe Corporate Social Responsibility:
🎬 What is Corporate Social Responsibility (CSR)?
🎬 How is CSR reflected in Legislation and Standards?
🎬 CSR: Who are an Organization’s Stakeholders?
🎬 What are an Organization’s Environmental Responsibilities under CSR?
🎬 What are an Organization’s Social Responsibilities under CSR?
🎬 What are an Organization’s Ethical Responsibilities under CSR?

The term Triple Bottom Line (TBL) was coined by John Elkington in 1994. He later described it in his 1997 book, ‘Cannibals with Forks: The Triple Bottom Line Of 21st Century Business’. https://geni.us/Lyr1bRP

Elkington suggested that we should measure a company’s performance in a ‘profit account’, a ‘people account’, and a ‘planet account’.
This gives the three pillars of profit, people and planet, or economic, social, and environmental concerns.

The intersections of the three overlapping circles represent:

An equitable way of doing business – often described in terms of morality or business ethics.

The long-term viability of a business. Companies must be both frugal and efficient in their use of natural resources, and put back what they draw down.

The well-being of the people who live in the communities affected by an organization’s operations.

1. How would you measure your organization’s performance in the ‘people account’? (2 MC CPD Points)
2. How would you measure your organization’s performance in the ‘planet account’? (2 MC CPD Points)

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There are many books that discuss CSR. These are the ones I recommend:
📖 Corporate Social Responsibility: A Very Short Introduction
📖 Cannibals with Forks: The Triple Bottom Line Of 21st Century Business.
📖 Strategic Management: A Stakeholder Approach: R Freeman
📖 The Stakeholder Strategy: Profiting from Collaborative Business Relationships
📖 Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
📖 Corporation Be Good! the Story of Corporate Social Responsibility

⭕️ Links to our book recommendations are affiliated through Amazon and help support our free videos

Managers Need a Basic set of kit to do your job well. Here are my top recommendations: https://kit.co/MikeClayton/manager-s-work-kit (the links are affiliated)

You can record your Management Courses CPD points on our free, downloadable CPD record log.
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Each video has two levels of MC CPD points. For this video:
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– If you also carried out all of the recommended exercises, score a total of 6 MC CPD points

00:00 – What is the Triple Bottom Line?
00:13 – John Elkington – The Triple Bottom Line
01:14 – Why organizations use the Triple Bottom Line
02:04 – People, Planet, and Profit
03:21 – Intersections of People, Planet, and Profit
05:02 – Summing-up the Triple Bottom Line

#ManagementCourses #TripleBottomLine #CorporateSocialResponsibility


What are an Organization’s Environmental Responsibilities under CSR?
CSR: Who are an Organization’s Stakeholders?
How is CSR Reflected in Legislation and Standards?
What is Corporate Social Responsibility (CSR)?

Mike Clayton

About Mike Clayton 

Dr Mike Clayton is a (former) Project Manager and now a management educator. Having trained thousands of people at live workshops, seminars, and conferences, he now delivers training mainly via video. He has 14 books with international publishers and runs two successful YouTube channels. He is also the founder of OnlinePMCourses.com

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