Lesson notes, exercises, downloads, and recommended reading are below the video. On mobile, the video will rescale when you play it.


Work Orientation Theory: John Goldthorpe and How Attitudes affect Motivation

John Goldthorpe and his colleagues offer us a sociological model of workplace motivation: Work Orientation Theory.

Goldthorpe’s theory is culturally rooted in 1960s Britain. But I do think the principles underpinning it are worth bearing in mind.

In Work Orientation Theory, Goldthorpe and his colleagues suggested that different people bring different attitudes to work, based on their social environment and life history. And those attitudes affect their motivation.

Watching this video is worth 2 Management Courses CPD Points*.
(See below for more details)

This video is part of course module number 3.7.2
Program 3: Managing and Leading Individuals
Course 7: Motivation
Section 2: Process Models of Motivation

Primary videos that precede this video include:
Introduction to Motivation https://youtu.be/hbPGqPLv2s4
The Fundamentals of Motivation https://youtu.be/IVjnAZ-8-dY

Primary videos about Process Models of Motivation include:
– Elton Mayo and the Hawthorne Experiment https://youtu.be/jRMO43s5NGY
– Victor Vroom and Expectancy Theory https://youtu.be/WDgF7Avijlc
– John Stacy Adams and Equity Theory https://youtu.be/ksnCw96vg7M
– Douglas McGregor and Theory X & Theory Y https://youtu.be/fS5iqEf1Azs
– Rensis Likert and High Producing Managers https://youtu.be/MTgkCe_hhWs
– Chris Argyris and the Immaturity-Maturity Model of Motivation https://youtu.be/L_QqwdwE_LI
– Edwin Locke: Goal-Setting Theory of Motivation https://youtu.be/737RGCTC1aE

LESSON NOTES
============
Goldthorpe and his colleagues suggested that different people bring different attitudes to work, based on their social environment and life history. This is something we can readily agree will always be true, to a greater or lesser extent.

They looked at three worker types. Each has a distinct social background and therefore a specific orientation towards work. Goldthorpe’s types were:

• Affluent – whose orientation is ‘Instrumental’
• Professional – whose orientation is Bureaucratic
• Traditional – whose orientation is Solidaristic

Note – Goldthorpe was working before the massive changes in the 1980s in Northern Europe and North America by politicians like Thatcher and Reagan.

RECOMMENDED EXERCISE
======================
1. Think about whether John Goldthorpe’s late 1960s British types are relevant to you. (1 MC CPD Point)
2. More important, reflect on the social types that are relevant in the culture within which you work. (2 MC CPD Points)
3. How can these insights allow you to better motivate the team and the people around you? (3 MC CPD Points)

DOWNLOADS
===========
Free Resources
– CPD Tools – https://gum.co/MC-CPD
Paid resources
– Management Courses Onboarding Kit – https://gum.co/MC-ObK ($3)

RECOMMENDED READING
=====================
Goldthorpe’s book is out of print now (and somewhat out-of-date). But if you are interested:
The Affluent Worker: Political attitudes and behaviour (Cambridge Studies in Sociology) by John H. Goldthorpe, David Lockwood, Frank Bechhofer, and Jenifer Platt https://geni.us/s6Di8

For a solid introduction to motivation:
– HBR Guide to Motivating People https://geni.us/sO2IKgn

The best of modern thinking on motivation, in accessible business books. These are all modern classics:
– Drive: The Surprising Truth About What Motivates Us https://geni.us/uq3EBO
– Start With Why: How Great Leaders Inspire Everyone To Take Action https://geni.us/vjErAN
– Lead, Motivate, Engage: How to INSPIRE Your Team to Win at Work https://geni.us/ABkZEx
– Multipliers, Revised and Updated: How the Best Leaders Make Everyone Smart https://geni.us/E39I
– Payoff: The Hidden Logic That Shapes Our Motivations https://geni.us/uMaP
– The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work https://geni.us/tiEkeH

Management Courses Continuing Professional Development (CPD) Points
===========================================================
You can record your Management Courses CPD points on our free, downloadable CPD record log.
Download it here: https://gum.co/MC-CPD

Each video has two levels of MC CPD points. For this video:
– If you simply watched the video, record 2 MC CPD points
– If you also carried out all of the recommended exercises, score a total of 8 MC CPD points
___

Note:
Links to our book recommendations are affiliated through Amazon
#Motivation #WorkOrientationTheory #JohnGoldthorpe

source

How Do We Motivate People? Top Process Models of Motivation [Compilation]
What Motivates People? The Top Motivation Models [Compilation]
Porter & Lawler: Expectancy Theory on Steroids
Edward Lawler: Vroom Enhanced with Two Types of Expectancy
William Ouchi: Theory Z Organizations and Motivation
The Psychology of Motivation: Understand the Basics
Basics of Motivation: Building Morale in your Team
Basics of Motivation: Incentives – do they work?
Hackman and Oldham: Job Characteristics Model of Motivation
Edwin Locke: Goal-Setting Theory of Motivation
Daniel Pink and Motivation 3.0 – Content Models of Motivation
Ryan & Deci: Self Determination Theory (SDT) – Content Models of Motivation
Chris Argyris and the Immaturity-Maturity Model of Motivation: Treat People as Adults
Rensis Likert and High Producing Managers – Process Models of Motivation
David McClelland and Three Motivational Needs – Content Theories of Motivation
Clayton Alderfer and ERG Theory – Content Models of Motivation
Frederick Herzberg and the Two-factor Theory – Content Models of Motivation
Abraham Maslow and the Hierarchy of Needs – Content Model of Motivation
Douglas McGregor and Theory X & Theory Y: Process of Model of Motivation
John Stacy Adams and Equity Theory: Process of Model of Motivation
Victor Vroom and Expectancy Theory: Process of Model of Motivation
Elton Mayo and the Hawthorne Experiment: Process of Model of Motivation
The Fundamentals of Motivation – Motives, Drives, and being Blocked
Introduction to Motivation: Key Questions Answered

Mike Clayton

About Mike Clayton 

Dr Mike Clayton is a (former) Project Manager and now a management educator. Having trained thousands of people at live workshops, seminars, and conferences, he now delivers training mainly via video. He has 14 books with international publishers and runs two successful YouTube channels. He is also the founder of OnlinePMCourses.com

Leave a Reply

Your email address will not be published. Required fields are marked

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Never miss a good story!

 Subscribe to our newsletter to keep up with the latest trends!