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What is Mentoring? Why get a Mentor and Why be a Mentor? + Top Tips In this video, I want to answer the question, what is Mentoring? And also why get a mentor and why become a mentor? Watching this video is worth 4 Management Courses CPD Points. This video is part of course module
Read MoreThe Miller Heiman Strategic Selling Methodology Robert Miller and Stephen Heimann were the founders of the hugely successful sales training business, Miller Heiman (no part of Korn Ferry). Their sales methodology focuses on Strategic Selling. The Book of the Course! Sales Skills: A Management Courses Introduction This book gives a broad introduction to the topic,
Read MoreWhat is NLP Modelling? And How do we to Do it? If you do something really well, and get excellent results, then perhaps I can get the same results if I do what you do. So, I might ask you questions and observe how you behave. If I can figure out your formula and apply
Read MoreNLP & Hypnosis: What is the Milton Model? The Milton Model is like an inverse of the Meta Model that we saw in an earlier video. Its purpose is to open up the mind to alternative possibilities. And main way it does this is by being artfully vague! Watching this video is worth 2 Management
Read MoreNLP Meta Model: Precision Questioning and Listening The NLP Meta Model starts with our ability recognize language patterns that people use, which give away the filters they are applying. Where these filters lead them to make an unhelpful interpretation of events , the second part of the Meta Model equips us to challenge those deletions,
Read MoreWhat is NLP? Neuro Linguistic Programming NLP is, frankly, problematic. Its popularity in management and business goes through phases and it has a lot of tools that are useful. So, what is NLP? Watching this video is worth 3 Management Courses CPD Points*. 🔎 See below for details NLP This video is part of course
Read MoreHoward Gardner: Emotional Intelligence in the Multiple Intelligences Model In 1983, Harvard psychologist, Howard Gardner, published the first edition of his book ‘Frames of Mind’. This introduced a wide audience to his model of ‘Multiple Intelligences’ Watching this video is worth 2 Management Courses CPD Points*. 🔎 See below for details Overview of Emotional Intelligence
Read MoreWhat is Remarketing? (or Retargeting) Have you ever been wandering about the internet and been surprised to find adverts for products you recently looked at? If you have, welcome to remarketing. Maybe you looked at an online product and then, later that day, saw a discount advert in your social media feed. Or you clicked
Read MoreWhat is Marketing Automation? And How to set it up. The explosion in online business and the effectiveness of Software as a Service have created a new boom: Marketing Automation. This allows marketers to address prospective customers almost personally. But to do so in a way that scales with your business. So, what is marketing
Read MoreWhat is Seth Godin’s Permission Marketing? And How to Build Your Campaign Permission Marketing has reached early adulthood. Born in 1999, it is a vibrantly fit and energetic part of the marketer’s toolset. We see it everyday, and think nothing of the revolutionary change it has created. Watching this video is worth 3 Management Courses
Read MoreWhat is Public Relations (PR)? How can your organization build the reputation it chooses? What it does and how the media represent it are important. So is advertising. But one way combines authenticity and control: good Public Relations, or PR. Watching this video is worth 2 Management Courses CPD Points*. 🔎 See below for details
Read MoreMarketing Mix: Product – What is the Product Marketing? In our video on Marketing Mix, the first of the 4 Ps was Product. Product is the goods and services that you offer to your target customers. It needs to solve a problem, scratch an itch, or create desire in your customers. So, this element of
Read MoreWhat is the Marketing Mix – The 4Ps: Product, Price, Place, Promotion? The job of marketing is to make potential customers aware of your products or services. And the Marketing Mix is consists of the different strategies for doing this. Watching this video is worth 4 Management Courses CPD Points*. 🔎 See below for details
Read MoreWhat is Market Segmentation? Every buyer is unique. But, in most industries, it is impossible to target marketing at individuals. So, instead, we identify broad classes of buyers who share within the class a set of needs and buying preferences. Identifying those classes is market segmentation. Watching this video is worth 2 Management Courses CPD
Read MoreWhat is a Marketing Strategy? A marketing strategy refers to a business’s overall plan for how to reach prospects and turn them into customers. A marketing strategy contains the company’s or brand’s value proposition, key messages, data on target customers, and other essential data. Watching this video is worth 3 Management Courses CPD Points*. 🔎
Read MoreWhat is Market Research? Market research is the process for understanding the customers’ responses to a new service or product, by working directly with potential customers. Market research allows a company to discover who its ideal customers are and get opinions and other feedback from them. Watching this video is worth 2 Management Courses CPD
Read MoreEdgar Schein’s 3 Levels of Organizational Culture Edgar Schein, of the Sloan School of Management, was interested in understanding organizational culture. He analyzed organizations into three distinct levels of organizational culture: artifacts (the surface manifestations of culture), values, and assumptions. Watching this video is worth 2 Management Courses CPD Points*. (See below for more details)
Read MoreFrench and Raven: Social Power Bases in Organizations French and Raven described the sources of power that people have as ‘social power bases’. Watching this video is worth 3 Management Courses CPD Points*. (See below for more details) The Nature of Organizations ======================= This video is part of course module number 6.1.3 Program 6: Managing
Read MoreOrganizational Power: What is Power? Ralph Waldo Emerson said that: ‘life is a search after power’. If that is true, what is it we are searching for? We need to start our exploration of power in organizations by understanding what is power? Watching this video is worth 1 Management Courses CPD Point*. (See below for
Read MoreMOSCOW Analysis – Negotiation Tools One of the most important parts of preparing for a negotiation is knowing what you want – and what you need. And the best tool for this is MOSCOW Analysis. Watching this video is worth 1 Management Courses CPD Point*. (See below for more details) This video is part of
Read MoreWhat is the Pomodoro Technique? Working in Sprints You have to love Francesco Cirillo’s Pomodoro Technique. It’s the boldness and simplicity of this great little time management tool! Watching this video is worth 2 Management Courses CPD Points*. (See below for more details) This video is part of course module number 1.6.2 Program 1: Managing
Read MoreMonkey Management: How to Deal with a Monkey on Your Back Do you ever find yourself taking on other people’s work, and then finding it’s like having a monkey on your back? What you need to learn about is Monkey Management. And that’s the topic of this video. Watching this video is worth 2 Management
Read MoreThree Types of Procrastination… and Why 2 are Good Everyone knows what procrastination is: It’s when we put off things that seem difficult or unpleasant. But there’s more to procrastination than that. And not all forms of procrastination are bad. Watching this video is worth 2 Management Courses CPD Points*. (See below for more details)
Read MoreFailure of Multitasking: The Multitasking Myth Multitasking is doing more than one thing at a time. Multitasking is a poor choice at best, and a disastrous one at worst. In this video, we look at three things: 1. What multitasking is 2. Why it doesn’t work well 3. If you must multi-task: how best to
Read MoreNever miss a good story!