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What is BIG DATA? And introducing the 3 (or 5) V’s In this video, I want to answer the question, what is Big Data? Watching this video is worth 5 Management Courses CPD Points. This video is part of course module number 6.4 – Program 6: Managing within an Organization – Course 4: Strategy LESSON
Read MoreAccount Management: What is Account-based Selling? A lot of business-to-business selling is strategic. It is not a one-off or tactical endeavor. It is likely that you will want to maintain and build your relationships over the months and years to come. Managing this ongoing relationship is called ‘Account Management’. The goal is to win sales
Read MoreWhat is Corporate Social Responsibility (CSR)? Corporate Social Responsibility (CSR)… What is it? What drives it? And what are the benefits? Watching this video is worth 2 Management Courses CPD Points*. 🔎 See below for details Corporate Social Responsibility (CSR) This video is part of course module 6.2 Program 6: Managing within Organizations Course 2:
Read MoreWhat is NLP Modelling? And How do we to Do it? If you do something really well, and get excellent results, then perhaps I can get the same results if I do what you do. So, I might ask you questions and observe how you behave. If I can figure out your formula and apply
Read MoreNLP Reframing: Seeing the World in a Different Way Reframing is putting an event, experience, or situation into a new context, to see it in a different way. Watching this video is worth 1 Management Courses CPD Point*. 🔎 See below for details NLP This video is part of course module 2.9.3 Program 2: Manager
Read MoreNLP Time Line Therapy: What are Time Lines? Most of us represent time mentally, using metaphors of space and location. We look forward to our vacation. Because the future is ahead of us. So, let’s put the past behind us and move on. NLP takes this spatial metaphor and treats time as lying on a
Read MoreNLP & Hypnosis: What is the Milton Model? The Milton Model is like an inverse of the Meta Model that we saw in an earlier video. Its purpose is to open up the mind to alternative possibilities. And main way it does this is by being artfully vague! Watching this video is worth 2 Management
Read MoreNLP Goal-setting: Well-formed Outcomes Well-formed outcomes are one of the high-level NLP ideas that is of real use in the workplace. It’s a way of setting goals that makes them feel real and achievable. As a method, it makes SMART Goals look like a children’s toy! Watching this video is worth 1 Management Courses CPD
Read MoreNLP Change Work: How Does NLP Go about Changing People? The biggest claims that NLP practitioners make are that NLP has a toolkit of methods for helping people to change. This includes things like lack of confidence, uncertainty about decisions, stress, and anxiety. So, what is the basic approach? Watching this video is worth 2
Read MoreNLP Meta Model: Precision Questioning and Listening The NLP Meta Model starts with our ability recognize language patterns that people use, which give away the filters they are applying. Where these filters lead them to make an unhelpful interpretation of events , the second part of the Meta Model equips us to challenge those deletions,
Read MoreNLP Meta Programs: How we See the World In an earlier video, I talked about the filters in our brains that shape our interpretations of the world around us. But which bits of our experience do we delete, distort, and generalize? And which do we focus on? Meta Programs are the mental processes that direct
Read MoreNLP Perceptual Positions: Putting Yourself in Another Person’s Place We sometimes use the phrase, ‘putting yourself in someone else’s shoes’. Well, NLP has a helpful technique that helps you do just that… and more. It’s called Perceptual Positions. Watching this video is worth 2 Management Courses CPD Points*. 🔎 See below for details NLP This
Read MoreNLP Eye Accessing Cues: WTF? Can you really tell what someone is thinking, just by watching their eyes? That’s sort of the promise of NLP’s eye-accessing cues. So, WTF? Let’s answer the question, what the fact. Watching this video is worth 2 Management Courses CPD Points*. 🔎 See below for details NLP This video is
Read MoreNLP Filters: How we Interpret the World around us We don’t see the world as it is. We see it as our brains interpret it. We become aware of external events through our senses. NLP Filters give a compelling model of how we interpret the world around us and the way it influences communication. Watching
Read MoreThe NLP Approach to Rapport Building Building rapport is one of the core principles of NLP. And so, as you’d expect, NLP has a lot to say about how best to do rapport building. Watching this video is worth 3 Management Courses CPD Points*. 🔎 See below for details NLP This video is part of
Read MoreNLP’s Logical Levels of Change: (aka Neurological Levels) We perceive the world, learn, and change at different levels. Robert Dilts developed a simple model of these levels to help us understand how change happens – and why it sometimes does not. He referred to them as neurological levels – or also as logical levels. Watching
Read MoreNLP Presuppositions: Explained! NLP learning often starts with a set of presuppositions. These are statements that may or may not be true. However, it is helpful to proceed as if they are because they are deeply empowering. They are ‘convenient assumptions’. Watching this video is worth 3 Management Courses CPD Points*. 🔎 See below for
Read MoreWhat is NLP? Neuro Linguistic Programming NLP is, frankly, problematic. Its popularity in management and business goes through phases and it has a lot of tools that are useful. So, what is NLP? Watching this video is worth 3 Management Courses CPD Points*. 🔎 See below for details NLP This video is part of course
Read MoreCognitive Reappraisal: How to Control Negative Thoughts Wouldn’t it be great if you could replace negative thoughts with alternatives that are both positive and true? Well, this is called Cognitive Reappraisal, and there are techniques to help you. Get our Kindle-exclusive companion to this course: Emotional Intelligence: A Management Courses Introduction https://geni.us/FsuCDrK Watching this video
Read MoreWhat is Advertising? And What are its Benefits? Advertising is, perhaps, the most visible and obvious aspect of marketing. Yet it is also one of the least written about. In my 956-page copy of the Principles of Marketing (4th Ed), advertising gets just 24 pages (less than 3% of the book). Indeed, for many people,
Read MoreWhat is A/B Testing? …and Split Testing? Why is Amazon so successful? A big part of the answer is A/B Testing. Unknown to most users, Amazon’s customers are subject to thousands of A/B test experiments every week. They tell Amazon how to lay out a page, which products to offer you, and even the font
Read MoreWhat is Customer Relationship Management (CRM)? …And How to Use it. Customer Relationship Management, or CRM for short is a simple idea. Learn about your potential customers, and use that knowledge to strengthen your relationship with them. Use your stronger relationship to sell them your products or services. And then to sell them more. Watching
Read MoreWhat is the Customer Journey? And How to Visualize it To understand our customers, we map out the route they take through our marketing, advertising, and sales processes. This is your customer journey. It’s a way to understand how it feels for your customers to deal with you at each step along the path. Customer
Read MoreWhat is Diamond Feeback? In this short video, I want to answer the question, ‘What is Diamond Feedback?’ Watching this video is worth 1 Management Courses CPD Point*. 🔎 See below for details Feedback This video is part of course module number 3.8.2 Program 3: Managing & Leading Individuals Course 8: Feedback Section 2: How
Read MoreWhat is the Marketing Channel Mix? Promotion Channel Strategy Channel Mix is the ratio at which you assign resources to the different ways of communicating about products. It is a strategic document that identifies each channel that can deliver your messages and the optimum blend that maximizes their reach and effectiveness. Watching this video is
Read MoreWhat is a Customer Persona? …or Buyer Persona or Marketing Persona Who are you marketing to? Do you know the characteristics of your prospective customers? To target your marketing well, you need an archetype, which marketers call the ‘Buyer Persona’ or sometimes the customer or marketing persona. And sometimes they use ‘Customer Avatar’. Whichever term
Read MoreWhat is a Brand Marketing Plan? A brand marketing plan is a plan for all the goals, activities, costs and controls to promote a brand. Watching this video is worth 2 Management Courses CPD Points*. 🔎 See below for details Marketing for Managers This video is part of course module number 8.3.1 Program 8: Managing
Read MoreWhat is a Brand Strategy? A Brand Strategy is a long-term plan for the evolution of a successful brand and the growth of its brand equity. Watching this video is worth 2 Management Courses CPD Points*. 🔎 See below for details Marketing for Managers This video is part of course module number 8.3.1 Program 8:
Read MoreWhat is Brand Management? Brand management is the creation and execution of plans to strengthen consumers’ brand perception of a brand. Watching this video is worth 1 Management Courses CPD Point*. 🔎 See below for details Marketing for Managers This video is part of course module number 8.3.1 Program 8: Managing Customers & Clients Course
Read MoreCultural Web: Johnson & Scholes on Where Culture Originates The Cultural Web of an organization is a model developed by Gerry Johnson and Kevan Scholes. Watching this video is worth 1 Management Courses CPD Point*. (See below for more details) The Nature of Organizations ======================= This video is part of course module number 6.1.4 Program
Read MoreThe Agile Organization In a fast-moving competitive environment, where new technology can disrupt everything overnight, is Adhocracy nimble enough? Do we need an Agile Organization? Watching this video is worth 2 Management Courses CPD Points*. (See below for more details) The Nature of Organizations ======================= This video is part of course module number 6.1.2 Program
Read MoreAdhocracy Organizational Model When did bureaucracy become a dirty word? Almost certainly when the idea of adhocracy emerged. The two are polar opposites: radically different ways to coordinate an organization. The one a set of rules and systems that overlay everything. The other, a fresh recreation for every new need. But, while the concept of
Read MoreCog’s Ladder of Group Experiences – Team Development Cog’s Ladder of Group Experiences is a model of group development that expands on the Tuckman Model we looked at in an earlier video. Watching this video is worth 2 Management Courses CPD Points*. (See below for more details) This video is part of course module number
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