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What is BIG DATA? And introducing the 3 (or 5) V’s In this video, I want to answer the question, what is Big Data? Watching this video is worth 5 Management Courses CPD Points. This video is part of course module number 6.4 – Program 6: Managing within an Organization – Course 4: Strategy LESSON
Read MoreWhat are an Organization’s Ethical Responsibilities under CSR? Ethical responsibility is the part of corporate social responsibility that drives a business to act in a moral and fair manner. Companies can set their own standards or adopt external ethical goals. But what are an organization’s moral and ethical responsibilities? Watching this video is worth 2
Read MoreWhat are an Organization’s Social Responsibilities under CSR? The Triple Bottom Line that I discussed in an earlier video suggests businesses focus on Profits, People, and Planet. So, what is the Corporate Social Responsibility toward our society? Watching this video is worth 1 Management Courses CPD Point*. 🔎 See below for details Corporate Social Responsibility
Read MoreWhat are an Organization’s Environmental Responsibilities under CSR? The Triple Bottom Line that I discussed in an earlier video suggests businesses focus on Profits, People, and Planet. So, what is the Corporate Social Responsibility towards our environment? Watching this video is worth 1 Management Courses CPD Point*. 🔎 See below for details Corporate Social Responsibility
Read MoreCSR: Who are an Organization’s Stakeholders? A stakeholder is anyone who has any interest in what you are doing. They can be an individual or a group. So, in the context of Corporate Social Responsibility, who are the stakeholders who have an interest in what the organization is doing? Watching this video is worth 2
Read MoreAccount Management: What is Account-based Selling? A lot of business-to-business selling is strategic. It is not a one-off or tactical endeavor. It is likely that you will want to maintain and build your relationships over the months and years to come. Managing this ongoing relationship is called ‘Account Management’. The goal is to win sales
Read MoreHow is CSR Reflected in Legislation and Standards? Many businesses are embracing Corporate Social Responsibility – CSR. There are many reasons for this, motivated by philanthropic and self-serving interests. But what standards do legislators hold these companies to? And what independent standards can they adopt, to demonstrate their CSR credentials? Watching this video is worth
Read MoreWhat is the Triple Bottom Line? John Elkington developed the concept of the Triple Bottom Line of People, Planet, and Profit. So, what is the Triple Bottom Line? Watching this video is worth 2 Management Courses CPD Points*. 🔎 See below for details Corporate Social Responsibility (CSR) This video is part of course module 6.2
Read MoreThe Disney Creativity Strategy: The NLP Way to Test Ideas In the previous video, I described how NLP modeling works. Perhaps the most famous example is the Disney Creativity Strategy. It was modeled on Walt Disney’s approach to creative planning or problem-solving. Watching this video is worth 1 Management Courses CPD Point*. 🔎 See below
Read MoreCognitive Reappraisal: How to Control Negative Thoughts Wouldn’t it be great if you could replace negative thoughts with alternatives that are both positive and true? Well, this is called Cognitive Reappraisal, and there are techniques to help you. Get our Kindle-exclusive companion to this course: Emotional Intelligence: A Management Courses Introduction https://geni.us/FsuCDrK Watching this video
Read MoreWhat is Advertising? And What are its Benefits? Advertising is, perhaps, the most visible and obvious aspect of marketing. Yet it is also one of the least written about. In my 956-page copy of the Principles of Marketing (4th Ed), advertising gets just 24 pages (less than 3% of the book). Indeed, for many people,
Read MoreWhat is A/B Testing? …and Split Testing? Why is Amazon so successful? A big part of the answer is A/B Testing. Unknown to most users, Amazon’s customers are subject to thousands of A/B test experiments every week. They tell Amazon how to lay out a page, which products to offer you, and even the font
Read MoreWhat is Customer Relationship Management (CRM)? …And How to Use it. Customer Relationship Management, or CRM for short is a simple idea. Learn about your potential customers, and use that knowledge to strengthen your relationship with them. Use your stronger relationship to sell them your products or services. And then to sell them more. Watching
Read MoreWhat is the Customer Journey? And How to Visualize it To understand our customers, we map out the route they take through our marketing, advertising, and sales processes. This is your customer journey. It’s a way to understand how it feels for your customers to deal with you at each step along the path. Customer
Read MoreWhat is Diamond Feeback? In this short video, I want to answer the question, ‘What is Diamond Feedback?’ Watching this video is worth 1 Management Courses CPD Point*. 🔎 See below for details Feedback This video is part of course module number 3.8.2 Program 3: Managing & Leading Individuals Course 8: Feedback Section 2: How
Read MoreWhat is the Marketing Channel Mix? Promotion Channel Strategy Channel Mix is the ratio at which you assign resources to the different ways of communicating about products. It is a strategic document that identifies each channel that can deliver your messages and the optimum blend that maximizes their reach and effectiveness. Watching this video is
Read MoreWhat is a Customer Persona? …or Buyer Persona or Marketing Persona Who are you marketing to? Do you know the characteristics of your prospective customers? To target your marketing well, you need an archetype, which marketers call the ‘Buyer Persona’ or sometimes the customer or marketing persona. And sometimes they use ‘Customer Avatar’. Whichever term
Read MoreWhat is a Brand Marketing Plan? A brand marketing plan is a plan for all the goals, activities, costs and controls to promote a brand. Watching this video is worth 2 Management Courses CPD Points*. 🔎 See below for details Marketing for Managers This video is part of course module number 8.3.1 Program 8: Managing
Read MoreWhat is a Brand Strategy? A Brand Strategy is a long-term plan for the evolution of a successful brand and the growth of its brand equity. Watching this video is worth 2 Management Courses CPD Points*. 🔎 See below for details Marketing for Managers This video is part of course module number 8.3.1 Program 8:
Read MoreWhat is Brand Management? Brand management is the creation and execution of plans to strengthen consumers’ brand perception of a brand. Watching this video is worth 1 Management Courses CPD Point*. 🔎 See below for details Marketing for Managers This video is part of course module number 8.3.1 Program 8: Managing Customers & Clients Course
Read MoreCultural Web: Johnson & Scholes on Where Culture Originates The Cultural Web of an organization is a model developed by Gerry Johnson and Kevan Scholes. Watching this video is worth 1 Management Courses CPD Point*. (See below for more details) The Nature of Organizations ======================= This video is part of course module number 6.1.4 Program
Read MoreThe Agile Organization In a fast-moving competitive environment, where new technology can disrupt everything overnight, is Adhocracy nimble enough? Do we need an Agile Organization? Watching this video is worth 2 Management Courses CPD Points*. (See below for more details) The Nature of Organizations ======================= This video is part of course module number 6.1.2 Program
Read MoreAdhocracy Organizational Model When did bureaucracy become a dirty word? Almost certainly when the idea of adhocracy emerged. The two are polar opposites: radically different ways to coordinate an organization. The one a set of rules and systems that overlay everything. The other, a fresh recreation for every new need. But, while the concept of
Read MoreCog’s Ladder of Group Experiences – Team Development Cog’s Ladder of Group Experiences is a model of group development that expands on the Tuckman Model we looked at in an earlier video. Watching this video is worth 2 Management Courses CPD Points*. (See below for more details) This video is part of course module number
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