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What is BIG DATA? And introducing the 3 (or 5) V’s In this video, I want to answer the question, what is Big Data? Watching this video is worth 5 Management Courses CPD Points. This video is part of course module number 6.4 – Program 6: Managing within an Organization – Course 4: Strategy LESSON
Read MoreAccount Management: What is Account-based Selling? A lot of business-to-business selling is strategic. It is not a one-off or tactical endeavor. It is likely that you will want to maintain and build your relationships over the months and years to come. Managing this ongoing relationship is called ‘Account Management’. The goal is to win sales
Read MoreWhat is Corporate Social Responsibility (CSR)? Corporate Social Responsibility (CSR)… What is it? What drives it? And what are the benefits? Watching this video is worth 2 Management Courses CPD Points*. 🔎 See below for details Corporate Social Responsibility (CSR) This video is part of course module 6.2 Program 6: Managing within Organizations Course 2:
Read MoreThe Disney Creativity Strategy: The NLP Way to Test Ideas In the previous video, I described how NLP modeling works. Perhaps the most famous example is the Disney Creativity Strategy. It was modeled on Walt Disney’s approach to creative planning or problem-solving. Watching this video is worth 1 Management Courses CPD Point*. 🔎 See below
Read MoreCognitive Reappraisal: How to Control Negative Thoughts Wouldn’t it be great if you could replace negative thoughts with alternatives that are both positive and true? Well, this is called Cognitive Reappraisal, and there are techniques to help you. Get our Kindle-exclusive companion to this course: Emotional Intelligence: A Management Courses Introduction https://geni.us/FsuCDrK Watching this video
Read MoreWhat is Advertising? And What are its Benefits? Advertising is, perhaps, the most visible and obvious aspect of marketing. Yet it is also one of the least written about. In my 956-page copy of the Principles of Marketing (4th Ed), advertising gets just 24 pages (less than 3% of the book). Indeed, for many people,
Read MoreWhat is A/B Testing? …and Split Testing? Why is Amazon so successful? A big part of the answer is A/B Testing. Unknown to most users, Amazon’s customers are subject to thousands of A/B test experiments every week. They tell Amazon how to lay out a page, which products to offer you, and even the font
Read MoreMasters of Feedback: Ken Blanchard & Spencer Johnson – One Minute Feedback The One Minute Manager, by Ken Blanchard and Spencer Johnson, is famous. And it spawned a whole series of One Minute Manager books. But, at the heart of the original book are three simple ideas. And they are all about giving one minute
Read MoreMasters of Feedback: Rick Maurer – Feedback Toolkit Rick Maurer’s Feedback Toolkit is a fabulous resource for anyone who wants to equip themselves with knowledge and techniques for a wide variety of feedback scenarios. Rick Maurer is clearly a master of feedback. Feedback Toolkit: 16 Tools for Better Communication in the Workplace https://geni.us/x8TGT4 Watching this
Read MoreWhat is Customer Relationship Management (CRM)? …And How to Use it. Customer Relationship Management, or CRM for short is a simple idea. Learn about your potential customers, and use that knowledge to strengthen your relationship with them. Use your stronger relationship to sell them your products or services. And then to sell them more. Watching
Read MoreHow to Do a Performance Turnaround – 6-step process [Feedback Challenges] If you have a poor-performing member of your team, how do you turn around their poor performance? I’ll give you a 6-step process to performance turnaround process. Watching this video is worth 1 Management Courses CPD Points. 🔎 See below for details Feedback This
Read MoreWhat is the Customer Journey? And How to Visualize it To understand our customers, we map out the route they take through our marketing, advertising, and sales processes. This is your customer journey. It’s a way to understand how it feels for your customers to deal with you at each step along the path. Customer
Read MoreFeedback Challenges: Bias in Feedback In this video I want to discuss five common types of bias we find in feedback – and what you can do to minimize each of these forms of bias in feedback. Watching this video is worth 2 Management Courses CPD Points*. 🔎 See below for details Feedback This video
Read MoreFeedback Failure: What if Your Feedback Doesn’t go to Plan? Feedback can start to seem routine, in a well-run team. But feedback doesn’t always go to plan. In this video, we’ll look at four of the most common reasons why feedback doesn’t go to plan – and what to do about each type of feedback
Read MoreWhat is 360-Degree Feedback? And a 4-step Process. The idea and practice of 360-degree feedback has been through rises and falls since it first appeared in the 1950s. And it really took off in the 1990s. But it is as important today as it’s ever been. So, let’s examine 360-degree feedback from a number of
Read MoreWhat is the Marketing Channel Mix? Promotion Channel Strategy Channel Mix is the ratio at which you assign resources to the different ways of communicating about products. It is a strategic document that identifies each channel that can deliver your messages and the optimum blend that maximizes their reach and effectiveness. Watching this video is
Read MoreReceiving Feedback: Acting on Feedback – 8 Steps To be effective in making change, we must take responsibility for acting on the feedback we receive Watching this video is worth 1 Management Courses CPD Point*. 🔎 See below for details Feedback This video is part of course module number 3.8.3 Program 3: Managing & Leading
Read MoreHow to Receive Feedback If someone offers you feedback, treat it as a valuable gift. We often find it hard to receive feedback – whether it’s positive or critical. Let’s see how to receive feedback effectively. Watching this video is worth 2 Management Courses CPD Points*. 🔎 See below for details Feedback This video is
Read MoreReceiving Feedback: How to Ask for Feedback We know that good performance feedback can help us grow, develop, and improve. But we don’t find it easy to ask for it. In this video, I’ll tell you how to ask for feedback. Watching this video is worth 1 Management Courses CPD Point*. 🔎 See below for
Read MoreMy Top Tips for Giving Great Performance Feedback: Give your Feedback a BOOST Here are my top tips for giving great performance feedback, to give your feedback a real BOOST. Watching this video is worth 3 Management Courses CPD Points*. 🔎 See below for details Feedback This video is part of course module number 3.8.2
Read MoreWhat is the Starfish Model for Giving Feedback? The Starfish Model offers you a quick and future-focused way to give formal and informal feedback. Watching this video is worth 1 Management Courses CPD Point*. 🔎 See below for details Feedback This video is part of course module number 3.8.2 Program 3: Managing & Leading Individuals
Read MoreMasters of Feedback: Kim Cameron – Positive Feedback Kim Cameron is the founder of Positive Organizational Scholarship. This is the application of the ideas of Positive Psychology, Organizational Design, Citizenship, and much else, at the organizational level. At the heart of his thinking are the ideas of strengths, positive deviance, and affirmative bias. And these
Read MoreWhy You Should Never Use the Feedback Sandwich – swap to the Feedback Burger The Feedback Sandwich is the first method many managers learn for giving feedback. But it’s deeply flawed. However, with one simple modification, it becomes powerful… It becomes the Feedback Burger. Watching this video is worth 1 Management Courses CPD Point*. 🔎
Read MoreHow to Give Formal Performance Feedback: 8-step Feedback Process Everything works better when you have a process to follow. This 8-step feedback process for giving formal performance feedback will give you confidence Watching this video is worth 1 Management Courses CPD Point*. 🔎 See below for details Feedback This video is part of course module
Read MoreHow to Plan Your Feedback: 10 Question Process If you want your feedback to go well, then plan it. Here are ten questions to plan your feedback. Watching this video is worth 1 Management Courses CPD Point*. 🔎 See below for details Feedback This video is part of course module number 3.8.2 Program 3: Managing
Read MoreWhat is a Customer Persona? …or Buyer Persona or Marketing Persona Who are you marketing to? Do you know the characteristics of your prospective customers? To target your marketing well, you need an archetype, which marketers call the ‘Buyer Persona’ or sometimes the customer or marketing persona. And sometimes they use ‘Customer Avatar’. Whichever term
Read MoreWhen and Where to Give Feedback Feedback is a vitally important management or supervisory activity. But the question is, when and where to give feedback? I’ll split my answer into two cases… Watching this video is worth 1 Management Courses CPD Point*. 🔎 See below for details Feedback This video is part of course module
Read MoreTypes of Performance Feedback: 8 Varieties There is a lot of jargon around performance feedback – and a lot of different types of performance feedback. Let’s unpick them all. Watching this video is worth 3 Management Courses CPD Points*. 🔎 See below for details Feedback This video is part of course module number 3.8.1 Program
Read MoreThe Principles of Performance Feedback: Feedback Principles that set the BAR high Performance feedback should be excellent. So, I want to share with you three feedback principles that set the BAR high 1. Behaviors 2. Awareness 3. Responsibility Watching this video is worth 2 Management Courses CPD Points*. 🔎 See below for details Feedback This
Read MoreWhat is Feedback? And Why Does it Matter? It feels like everyone knows how important Feedback is at work. But do we really understand it? In this short video, I’ll kick off our course on feedback by giving a very clear answer to the questions: ‘what is feedback?’ and ‘why does it matter?’ Watching this
Read MoreWhat is a Brand Marketing Plan? A brand marketing plan is a plan for all the goals, activities, costs and controls to promote a brand. Watching this video is worth 2 Management Courses CPD Points*. 🔎 See below for details Marketing for Managers This video is part of course module number 8.3.1 Program 8: Managing
Read MoreWhat is a Brand Strategy? A Brand Strategy is a long-term plan for the evolution of a successful brand and the growth of its brand equity. Watching this video is worth 2 Management Courses CPD Points*. 🔎 See below for details Marketing for Managers This video is part of course module number 8.3.1 Program 8:
Read MoreWhat is Brand Management? Brand management is the creation and execution of plans to strengthen consumers’ brand perception of a brand. Watching this video is worth 1 Management Courses CPD Point*. 🔎 See below for details Marketing for Managers This video is part of course module number 8.3.1 Program 8: Managing Customers & Clients Course
Read MoreCultural Web: Johnson & Scholes on Where Culture Originates The Cultural Web of an organization is a model developed by Gerry Johnson and Kevan Scholes. Watching this video is worth 1 Management Courses CPD Point*. (See below for more details) The Nature of Organizations ======================= This video is part of course module number 6.1.4 Program
Read MoreThe Agile Organization In a fast-moving competitive environment, where new technology can disrupt everything overnight, is Adhocracy nimble enough? Do we need an Agile Organization? Watching this video is worth 2 Management Courses CPD Points*. (See below for more details) The Nature of Organizations ======================= This video is part of course module number 6.1.2 Program
Read MoreAdhocracy Organizational Model When did bureaucracy become a dirty word? Almost certainly when the idea of adhocracy emerged. The two are polar opposites: radically different ways to coordinate an organization. The one a set of rules and systems that overlay everything. The other, a fresh recreation for every new need. But, while the concept of
Read MoreCog’s Ladder of Group Experiences – Team Development Cog’s Ladder of Group Experiences is a model of group development that expands on the Tuckman Model we looked at in an earlier video. Watching this video is worth 2 Management Courses CPD Points*. (See below for more details) This video is part of course module number
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